Eastern Food Restaurant Products and Related Services Free Essay Example, 2500 words

Eastern Food restaurant will offer a beverage and food menu that carries a distinctive image. The restaurant s products can be bought in 3 ways; restaurant table service, restaurant take away, and office or home delivery. Eastern Food Restaurant s menu will be moderate to low priced as well as moderate sized and will offer a collection of British and ethnic items all having a common theme: healthy, familiar, and flavourful. The restaurant aims to create an image of nutritious and light satisfying food. Increased awareness of health and nutritional concerns has been witnessed in the last few years, with people who eat desire this cooking style being a growing market. Production and assembly of the food will occur in the restaurant kitchen. Most of the dishes will be prepared from scratch using vegetables, dairy products, and meat, all fresh. There will be strict standards of presentation and packaging, quality production, and sanitation assured by the Chef of service and kitchen staf f. A customer can purchase food in three ways at Eastern Foods Restaurant. They may sit in the dining room on one of the 60 seats and be served by the waitperson, from the takeout counter whose orders will be prepared from communication over the fax or telephone, and delivery for a limited area over a certain time. There exists a market segment, which prefers eating at home even though they do not possess the time to prepare a homemade meal. We will write a custom essay sample on Eastern Food Restaurant Products and Related Services or any topic specifically for you Only $17.96 $11.86/page Though located in an urban downtown setting, the area is populated by tourists and people who eat out. The area is well known for and caters to the group that the restaurant is targeting.

Immigration Policy in the United States Essay - 2016 Words

We are now in the 21st century and like the beginning of the 20th century the United States finds itself in the throes of a period of mass immigration. More then one million immigrants enter the Unites States, both legally and illegally every single year. Many argue that this new wave of mass immigration may help sustain the success that our nation is having in regard to the way of living that many American have come accustomed to and yet others believe that although our nation was created by immigrants it is time to shut down our borders. The truth of the matter is that there will always be issues in regard to immigration and the policies that the government sets forth in order control who comes into this country. Also now†¦show more content†¦For those who seek to come to this country by legal means it is only fair that the nation should be responsive and welcoming. However although it is necessary for the system to welcome legal immigrants to the US it is also very import ant for the government to battle illegal immigration as well. The reforming of America?s immigration policy is something that can no longer be avoided and must be dealt with as soon as possible. Years of neglect by governmental agencies and policies makers have now made this issue one of the biggest in American politics. First of it must be understood that immigration does no only effect curtain areas of the country and curtain aspect of public life but rather all of American life. Both legal and illegal immigration affect major issues such as jobs availability for all citizens, wages, education in public schools system and in general, health care issues, and the homeland security. There needs to be reform not only the issue of illegal immigration but also on legal immigration and refugee and asylum policies; the three main reforms that I will cover in this paper. Current immigrant policy allows for around 1 million immigrants allowed into this country every year. Although this may seem like a low number compared to the current population of nearly 300 million people who currently live in the unites states theShow MoreRelatedThe United States Immigration Policy1199 Words   |  5 Pages In the United States immigration has almost always been a controversial topic to discuss. James Madison wrote that Our kind reception of immigrants is very proper, but it is dictated more by benevolent [sic] than by interested consideration, though some of them seem to be very far from regarding the obligations as lying on their side(Madison, James) When Madison wrote this he had no clue of the problems that immigration could cause in the modern day United States in the last five to six decadesRead MoreThe Immigration Policy Of The United States Essay922 Words   |  4 PagesHillary Clinton will continue the destructive immigration policy of the Obama Regime if she is elected president. The policy itself is helping to destroy the very nature of our country. America has always had a lot of immigration, legal and illegal alike, but now we are in crisis mode. Most of the immigrants from Central America, especially Mexico, do not want to immerse themselves in American culture. However, they do want a return of the South-West territory of Mexico. Under the Obama AdministrationRead MoreImmigration Policy And The United States1713 Words   |  7 PagesFletcher SPEA V-160 Susan Siena April 2nd, 2017 Immigration Policy This paper will be discussing immigration policy, what fixes the United States needs to make to the current policy and what aspects should remain the same. This paper will first discuss what our current policy is, then transition its focus to immigration quotas, border patrol and security, and lastly discussing refugees. In order to reform the immigration policy, we must have an open policy for refugees. We will allow refugees to enterRead MoreImmigration Policy Of The United States1017 Words   |  5 Pagesto have open and honest debate of immigration policy in the United States. It is not that there is not an immigration policy. The author presented two points of view: for immigration and for restricted immigration. For a true democracy, policies are formulated, adopted, implemented and evaluated. In the evaluation phase, challenges are made as to the effectiveness of a â€Å"living† policy. All government’s action or inaction, affects the people governed, and immig ration is no exception. In fact, it directlyRead MoreImmigration Policy Of The United States1045 Words   |  5 PagesRecently the President of the United States, Barack Obama, spoke to the country about immigration policy and measures he wants to take. He announced this past Thursday he would be easing the threat of deportation for the roughly 4.4 million illegal immigrants who are parents of legal American citizens. This paper will look into not only this new policy, but also the comprehensive policy of immigration in the United States. It will cover where the foreign-born population comes from, the mix ofRead MoreThe United States Immigration Policy1596 Words   |  7 PagesThe United States immigration policy has never pleased all Americans and probably never will. Throughout the 20th and 21st centuries, politicians have toiled continuously with the broken system. For example, Congress attempted to strengthen the western border by passing the Illegal Immigrant Reform and Im migrant Responsibility Act in 1996 (Historical Overview). Although the proposed increase in Border Patrol agents seemed promising, insufficient funding kept the act from adequate enforcement (HistoricalRead MoreImmigration Policy Of The United States1763 Words   |  8 PagesImmigration is a timely issue that took my interest, and being an immigrant it was the first topic that came to my mind for this problem-solution research paper. It is imperative that the citizens must know that there are underlying major problems that are associated with the current immigration policy of the country. Thus, the United States’ government must address this serious problem with the majority support of its citizens. By tackling the issue of immigration, it will not just resolve one problemRead MoreThe Immigration Policy Of The United States1869 Words   |  8 Pagespeople migrate to different countries, the impact of immigration in countries, and how countries should go about regulating im migration. When discussing the ethics of immigration, it is important to view this topic from both sides and not just one side. In doing so, a person gets a sense of the bigger picture that the U.S. is currently dealing with due to immigration. With that being said, the United States should strive for an immigration policy that can benefit everyone involved as a whole. IsRead MoreImmigration Policies Of The United States1836 Words   |  8 Pages Immigration Policies Jennifer (Stark) Rinehart University of Charleston Immigration Policies Cheers to technology and the internet, the world has over the years turned to be a small village where physical and geographical barriers that hindered people’s movement from continent to continent no longer exist. As a result, people’s movements are no longer mired geographically, but rather by man-made policies. Such policies are termed as immigration policies. They denote a country’s setRead MoreImmigration Policy Of Canada And The United States1765 Words   |  8 Pagesauthor chose immigration as the topic of this report to rationalize and review its various aspects which will serve as the grounding to expand the author’s business in immigration based countries like Canada. The report encompasses the most preferred countries for immigration, immigration policies in Australia, Canada and the United States, and the economic impact of immigration. The report does not cover refugee immigration, illegal immigration and the negative impacts of immigration. There has been

Sainsbury Marketing Mix Free Essays

string(67) " These products are suitable for those allergic to dairy products\." INTRODUCTION OF COMPANY J Sainsbury’s is the third largest grocery retailer in the UK. The company was leading grocery retailer in UK from the late 1980 to 1995. The company opened their first store in 1869. We will write a custom essay sample on Sainsbury Marketing Mix or any similar topic only for you Order Now Sainsbury’s has 504 supermarkets and 319 convenience stores in UK. Company’s turnover is over ? 17. 4 billion and profit of ? 289 million. Asda and Tesco has overtaken Sainsbury’s recently. Sainsbury’s market share gradually decreased to just over 16%. Sainsbury’s growth has suddenly fallen down. In terms of local sourcing, Sainsbury’s is higher than other competitors. Sainsbury’s provides products like milk, pre-packed cheese, fresh lamb etc to the customer. Sainsbury’s is only food retailer to enter in global 100 index. Sainsbury’s sell over 4000 products. Company has been positioned under FTSE4 and Dow Jones Index. Sainsbury’s main responsibility is to provide best food and health, make relationship with community, to provide good place of work and save environment. The main objective of Sainsbury’s is to make growth in both sales and customers. Sainsbury’s continuously growing like-for-like sales by 3. %, increase the product range, improving services and operational saving. Sainsbury’s brand represents quality and value for money and customer service. Company’s brand name is ‘so organic’ related to food. The company objective is to provide high product in low fair price and provide good service to people like give information to choose product. The subsidiaries of Sainsburyâ €™s are Sainsbury’s Bank Ltd; Sainsbury’s Supermarket Ltd and Sainsbury’s Convenience Stores Ltd. (Source: www. sainsburys. co. uk) The supermarket chain operates three main store formats; regular Sainsbury’s stores (‘Main Mission’), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations – ‘Mixed Mission’) and Sainsbury’s ‘Main Plus’ (hypermarket) stores. Unlike Tesco (Tesco Extra) and Asda (Asda Wal-Mart Supercentre), Sainsbury’s does not employ a separate brand for its hypermarkets, having phased out the ‘Savacentre’ fascia several years ago. At the end of its 2008/09 financial year Sainsbury’s store portfolio was as follows. |Format |Number |Area (ft? |Area (m? ) |Percentage of space | |Supermarkets |502 |15,974,000 |1,484,000 |95. 6% | |Convenience stores |290 |729,000 |67,700 |4. 4% | |Total |792 |16,703,000 |1,551,700 |100. 0% | TOTAL MARKET SHARE: The total market share of Sainsbury’s is 16. 5%. Their market share has grown over last year and in curr ent period they are serving over 18. 5 million customers each week. TRENDS AND ISSUES PREVALENT IN RETAIL INDUSTRY: The recent trends that are prevalent in Retail industry are as under: i. Fashion of creating one’s own brand: These days it has become a fashion to use own brand name by retail companies on packing of products. The companies are doing so because on order to increase consumer loyalty. Major retail giants Tesco, Sainsbury’s use their brand name on the products in order to promote their brand name and gain consumer loyalty as well. Eg: Sainsbury’s is selling organic food under the name of ‘Sainsbury’s So Fresh’. The trends of own brand name is increasing. i. Availability of all continental and regional type of food at any period of time: Earlier the foods of winter were not available in summer. But now due to improved storage systems and new trends of eating off seasonal foods as well, the consumers can have grapes in winter as well. Now any body can eat off seasonal food at any point of time. iii. Demand for convenience food: The increased competitive world has made both males and females to work in order to earn their livings. Nobody has any time to cook food. As both partners are busy in their jobs, so they don’t get much time to cook food. But the recent retail trend is of eating cereals and cooked food. The consumers can eat the ready mix food at any point of time without even cooking it. iv. More attraction towards discounted items: The consumers, these days prefer the discounted products. Discounted products are in trend nowadays. The recent trend is that more the discount, the more the customers. The sales also get increased by providing more discounts. v. Direct marketing: It is a type of retailing in which consumers are exposed to goods services through a non-personal medium. They can order purchase the products by mail or telephone. vi. Online technology: The technology has made it easier for retailers to sell products online. The consumers can order and purchase the products online. The company can deliver products to consumers on a single click. Online sales are a great source of income to retailers as well. Issues in Retail industry: Following are the main issues that are prevalent in retail industry: i. Rising health awareness amongst public. The UK government is spreading awareness about healthier and fresh food in UK. The customers are told to not to eat sweeteners. The government is making people aware about use of organic food and low fat food. Thus the consumers have started shifting towards fresh and healthier food. ii. Low disposable income: Due to recession, the disposable income of people have fall. This has effected the spending capacity of people. Now people have decreased their buying ability. iii. Recession gave rise to unemployment and inflation which affect the market directly or indirectly. iv. Consumers have perception that recession is long term so they are spending less and saving more. The consumers believe that due to recession they are unable to save more and are having only expenses. COMPETITORS: †¢ In the supermarket business Sainsbury’s main competitors are Tesco, Asda and Safeway. †¢ In retail banking the main competition comes from Tesco Financial Services, M S Financial Services, the traditional high street banks, Egg, Halifax and Abbey National mortgages. PRODUCTS: The major products of Sainsbury’s are as follows: †¢ Supermarket/Grocery goods; †¢ Retail banking services; †¢ Retail property development services In Sainsbury’s, a large store typically stocks around 50,000 lines of which round 20% are â€Å"own-label† goods. These own-brand lines include: †¢ Basics: mainly food, toiletries and stationery. †¢ Taste the Difference (TTD): around 1100 premium food lines i. e. processed foods such as ready made meals and premium bakery lines. †¢ Freefrom: It was launched in February 2010, it has over 75 product lines. These products are suitable for those allergic to dairy products. You read "Sainsbury Marketing Mix" in category "Marketing" †¢ Sainsbury’s Organic (SO Organic): Around 500 lines of food / drink which is not derived from food stuffs treated with fertilizer or pesticides. †¢ Different by Design: a smaller range of premium non-food lines, including flowers. Kids: these lines are for children. †¢ Be Good To Yourself (BGTY): products with reduced calorific and/or fat content. All BGTY packaging was relaunched in January 2010. †¢ Fair Trade: Over 100 fair trade products. All bananas sold at Sainsbury’s are now fair trade. †¢ Super Naturals: A range of ready meals with healthy ingredients. †¢ TU – own brand clothing range. †¢ TU Home – a range of home products, such as lighting, rugs, and kitchen products. PORTER’S FIVE FORCE ANALYSIS 1. Competitive rivalry †¢ The retail market is extremely c ompetitive with a very crowded market. More companies are trying to get into non food sectors which leads to increase in competition. 2. Barriers for entry in food category Firstly, organised retail is amongst the most sophisticated sectors within the UK and needs a lot of investment. Secondly, retail is also at an advanced stage within the UK and most of the western world. 3. Threats of Substitutes †¢ The threat of substitutes in the food category is a low one because consumers view it as a necessity, especially in the developed world and increasingly in the emerging markets. The only major threat of substitute is an internal industry threat whereby one supermarket can lap up the business of other supermarkets. 4. Buyer power †¢ Buyer power is high due to the presence of so many competitors selling the same products. †¢ As the economy goes further towards recession, consumers’ needs are likely to be given more weight, increasing their power considerably. 5. Supplier power †¢ Supplier power is u sually more complicated as it is difficult to categorise it. Supplier power of smaller suppliers will not be considerable because of their sales volumes on dependence on these supermarkets. PEST ANALYSIS Political factors †¢Increasing globalization, presents a challenge as well as an opportunity to Sainsbury’s. Sainsbury’s can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets, although it does not have any plans on the horizon to do so. †¢ The ongoing investigation of price fixing amongst the big four retailers within the UK can have some negative impact to the industry in general and Sainsbury’s in particular. In the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Sainsbury’s significant sums of money (HM Treasury 2008). Economic factors †¢ The rapidly increasing global food crisis has increased food prices all over t he world, which will result in rising purchasing costs for Sainsbury’s. †¢ The credit crunch might decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. Social factors: Nowadays there seems to be more emphasis on fresh, easy style cooking. This serves an opportunity for Sainsbury’s to encourage new recipes and unfussy eating. †¢ There has been a huge emphasis by the government to promote healthy eating, primarily due to the increasing level of obesity within the UK. This has lead to many consumers to shift towards healthier food. This presents an opportunity to Sainsbury’s to stock up with more healthy food or create healthier foods at a cheaper price than other manufacturers so as to benefit from this new trend. Technological †¢ The Internet phenomenon seems to be ever growing within western countries. †¢ One of the downsides of supermarket shopping is the queuing system customers often find themselves in at the checkout. †¢ RFID (Radio Frequency Identification Device) technology can be used for significant benefits to the supply chain of Sainsbury’s. If adopted, this technology will lead to less inventory for the supermarket firms leading to a leaner, more profitable organisation. SWOT ANALYSIS Strengths Weakness some implications as people are gravitating towards British companies and the prospect of Sainsbury’s being governed by a foreign firm can lead to consumers switching loyalties. †¢ Alternative business presents a great opportunity to Sainsbury for future growth. †¢ Online sales are a great opportunity as well, since online margins are higher and investments are not huge. Threats †¢ There needs to be continuous heavy investment in environmental and green issues without immediate benefits. Sainsbury’s operations are subject to a broad spectrum of regulatory requirements particularly in relation to planning, competition and environmental issues, employment, pensions and tax laws and in terms of regulations over the group’s products and services WHERE DO WE WANT TO BE? Ansoff Matrix To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm’s present and potential products and markets (cu stomers). By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Ansoff’s matrix is shown below: Ansoff Matrix |   |Existing Products |New Products | |Existing | | | |Markets | | | | |Market Penetration |  Ã‚  Ã‚  Ã‚  Product Development  Ã‚  Ã‚  Ã‚   | |New | | |Markets | | | | |  Ã‚  Ã‚  Ã‚  Market Development  Ã‚  Ã‚  Ã‚   |Diversification | Ansoff’s matrix provides four different growth strategies: †¢ Market Penetration – the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. †¢ Market Development – the firm seeks growth by targeting its existing products to new market segments. †¢ Product Development – the firms develops new products targeted to its existing market segments. Diversification – the firm grows by diversifying into new businesses by developing new products for new markets. Selecting a Product-Market Growth Strategy The market penetration strategy is the least risky since it leverages many o f the firm’s existing resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits. However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow. Market development: The development of new markets for the product may be a good strategy if the firm’s core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy. A product development strategy may be appropriate if the firm’s strengths are related to its specific customers rather than to the specific product itself. New product development carries more risk than simply attempting to increase market share. Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. Diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Sainsbury’s has also diversified into banking, financial services, petrol pumps etc. HOW DO WE GET THERE? MARKETING OBJECTIVES: To be consumer’s first choice for food delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) Competitive advantage: According to its chief executive Justin King Fairtrade gives Sainsbury’s the edge over its competitors, as well as being an ethical way to trade. MARKETING MIX: It is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). The major function of marketing mix strategy of any company is the strategic communication of the organization with its customers (Proctor, 2000). Marketing Mix is also referred to as â€Å"4 Ps of Marketing†. The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. According to Borden (1964), the elements of the marketing mix includes product planning; pricing; branding; distribution channels; promotions; product packaging; advertisements; services; packaging handling; and re-order, etc. The purpose of using a marketing mix is to target the market in order to increase sales and profits. [pic] (Source: www. marketingteacher. com) The 4 Ps of Marketing Mix can be explained as below: 1. Product: A product includes all features and combination of goods and related services that a company offers to its customers. The product or service offer needs to be able to meet a specific, existing market demand. The companies that are operating in service sector and provide intangible products are very much criticized by the customers. The companies can use the terminology of â€Å"service products† under marketing mix strategy making (Kotler Armstrong, 2004). Sainsbury’s is applying this strategy according to consumer preferences and changes in the market. i. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) ii. Quality: The products offered by Sainsbury’s are quality products. There is a wide range of great quality products at fair prices. The main emphasis of quality is on fresh food, organic food and private label brands. The company’s commitment of offering quality products has increased the brand image of the company. iii. Product Packaging: Sainsbury’s has improved its packaging. The company offers the products in self branded packages. The various discounts and slogans are mentioned on the packaging. The company is using eco-friendly bags for packaging and carrier bags called ‘Bags for life’. (Source: www. sainsburys. co. uk). iv. Branding : Sainsbury’s uses self labelled branded products. The company offers nearly 20% out of its 50,000 product range, which uses self label brands. v. Varieties. vi. Taste the different: Also known as ‘Ttd’, it is the company’s biggest sub brand which comprises of 1300 products. It was Sainsbury’s first own brand range to be free of artificial colors, flavors and hydrogenated fats. 2. Pricing: It is setting up a price for a product or service offered. According to Kotler and Armstrong (2004) price is the amount of money that customers have to pay to obtain the product. It is not simple to set a price. The customers not only view the lower price of product, but they respond to value so a lower price does not necessarily mean expanded sales if the product is not fulfilling the expectation of the customers (Lazer, 1971). Pricing strategy is divided into two parts: price determination and price administration. The different types of price are Market led pricing (Competitive pricing), Cost based pricing, penetration pricing, destruction pricing, price wards, EDLP (Every day low price). The pricing strategy of Sainsbury’s is that it should be able to provide profits. The pricing strategy of Sainsbury’s is as follows: a. Lower pricing strategy: Sainsbury’s use lower price or economy pricing strategy at the time of launching or selling a new product. The marketing and manufacturing costs are kept at minimum. Sainsbury’s offer economy prices for its products like soups, beans, tomato puree, etc. which can be compared very easily with its competitor TESCO (Source: http://www. sainsburys. co. uk http://www. tesco. com). b. Discount price: Sainsbury’s offer discounts to the consumers. This is done in order to increase the bucket size. The discount offered by Sainsbury’s has resulted in increase in sales volume. c. Meal Deals: Sainsbury’s offer meal deals for families. It offers a meal, a soft drink in just ? 5 to family of 3 members. This kind of meal deals are making it popular among the food sections in retail market. . Credit terms. 3. Place: It involves all activities used by company in order to make the product available to the targeted customer (Kotler and Armstrong, 2004). It refers to different ways by which a customer can obtain a product or receive a service. A product or a service can be received through a number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The products can be made available to customers depending upon different factors like sales, communications and contractual considerations (Lazer, 1971). The ease with which the products or services are made available to customers has a significant effect on sales volume. Sainsbury’s has been using the perfect blend of the time, quantity and place concept in order to serve its customers. a. Website: Sainsbury’s has its corporate website i. e. www. sainsburys. co. uk. The company has made quite a good use of technology and the customers can purchase the products and services at just one go through internet or online. Sainsbury’s has its online section showing groceries online at internet. The consumers can easily choose among various products available online. This saves a lot much time of the customer and also home delivery by Sainsbury’s made it more convenient for the consumers to buy a product. b. Convenience Stores: These are the stores which are opened upon locally in smaller area. The consumers can have fresh food and other quality products close to their home. Sainsbury’s has also introduced a series of operational changes to improve cost efficiency, such as night-shift improvements and introducing further shelf-ready packaging. . Supermarkets: Sainsbury’s has increased its no. of stores to 792 out of which 164 stores are more than 4000 square ft. area. The supermarkets are large and big stores that are open for 24 hours a day and offer full range of products and services to the customers. d. Banks: Sainsbury’s Bank provides insurance, credit cards, loans and travel money. The consumers can access it online as well on its corporate website www. sainsburysbank. co. uk. It can also be accessed in convenience stores. e. Home Delivery: The Company is also having 169 stores that provide home delivery service to customers. f. Filling Stations. g. Cafe. 4. Promotion: Promotional strategies means the different means through which a company communicates the benefits and values of its products and encourages customers to buy them (Kotler and Armstrong, 2004). It is the process by which the businesses informs the customers about their products and encourage them to buy their products. The best way to understand promotion is through the concept of the marketing communication process. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups, encompassing senders, messages, media and receivers (Lazer, 1971). For example, if Nokia wants to promote its product then, Nokia is sender and an advertising agency as well; the media used in the process can be salesmen, newspapers, magazines, radio, billboards, television etc and the message will be the advertisement or sales presentation and the final destination is the potential consumer or customer which will be mobile phone users. . Nectar Card: offers customers to gain points through shopping. They can earn money to exchange point. The company offer loyalty cards to its customers which has points based system. It can be collected on every purchase made in Sainsbury’s. (Source: http://www. nectar. com) b. Active Kids: promises to donate sporting equipment and coaching to primary and secondary schools in exchange for vouchers c ollected by customers. c. TV Ads: Jamie Oliver is the representative of Sainsbury’s. d. Advertising: Sainsbury’s uses media as an effective tool for promoting the products. The company is making use of television and radio for promoting its brand. e. Sales promotion: The company also offer schemes like buy 1 get 1 free. RECOMMENDATIONS FOR CHANGES IN THE MARKETING MIX STRATEGY: In today’s competitive world consumer’s shopping behaviour changes significantly with fluctuations in the macroeconomic environment. Retailers can maximize the returns by effectively altering the marketing mix strategies. Consumer goods manufacturers and retailers have to make regular critical decisions around the pricing, product, distribution, and promotion that best communicates their firm’s value to consumers. Thus Sainsbury’s in order to be at a top position in the food retailer’s market needs to apply some changes to its marketing mix strategy. Product: †¢ Sainsbury’s should diversify its product line to even more variety of products like petrol. †¢ It should concentrate more on its own-brand products as now the customers are getting more attracted towards own-label products of the retailers as they offer quality products at cheap prices. †¢ Sainsbury’s should also try to products in smaller quantities or in small packets. That will bring an edge to Sainsbury’s. Price: †¢ Sainsbury’s should try to increase production of their own brand products can help them reduce cost and offer better prices. †¢ Sainsbury’s should keep its price in competition to its competitors like Tesco. †¢ It should use the penetrating pricing strategy for its new products along with the on going economy pricing strategy which will reduce the profit margin of the company a bit but will give them opportunity to gain economies of scale. Place: Sainsbury’s should concentrate more on internet sales by offering its customers schemes like vouchers when they spend online. †¢ Instead of opening up new stores, Sainsbury’s should concentrate on its existing stores. It should try to bring all its stores in profit. †¢ The Internet is a new marketing tool which means that the aim should be innovation, developing new programs and features that will attract the clientele so as to capit alize on this tool and stand out among the rest. Promotion: †¢ New schemes for collective buying and online buying, online vouchers should be introduced. As today is the price war but due to its brand image it can also advertising which not just concentrates on the price but on the main aim of the company like healthy food and life style to attract the customers or with the emotional connection of the particular brand with the consumers. Internet malls i. e. e-malls can be created to increase the sales and to reach more customers than by personal selling. CONCLUSION The retailer industry is very competitive. Although SAINSBURY’S retailing position is still very strong, TESCO and ASDA are strong competitors. Sainsbury’s strategic marketing mix needs to be improved. It needs carefully designed. Hence, more market researches are needed to develop an effective strategic marketing mix. To answer the research question, Sainsbury’s needs to implement an appropriate marketing mix to become a more successful company REFERENCES Blattberg R C and Hoch S J (1990). `Database models and export intuition: 50% model . 50% manager’, Management Science, vol. 36, p. 887-889. D’Esopo M and Almquist E (2007). â€Å"An approach to mastering the marketing†, mix, Business Strategy Series, vol. , no. 2, p. 122-131 Kotler, P (1988). Marketing Management Analysis, Planning, Implementation and Control, New Jersey: Prentice Hall Inc. Marketing Analytics Inc. (2010). â€Å"Marketing Modeling Mix†, http://www. marketinganalytics. com/Solutions/MarketingMixModeling. aspx. Retrieved on 20th April 2010 Verdict (2007) â€Å"UK Grocery Retailers, 2007, http://www. verdict. co. uk / Marketing/dmvt0365m. pdf. Retrieved on 20th April 2010 http://www. j-sainsbury. co. uk/ar07/businessreview/corporateobjectives. shtml[pic] How to cite Sainsbury Marketing Mix, Essays

Depth Study of Manga

Question: Discuss about theDepth Study of Manga. Answer: Introduction Manga is a popular comic icon composed in the Japanese language. The Manga culture was developed in the late 19th century. It manifested a unique Japanese style. The comic symbol of Manga evolved through pre-history in the domain of Japanese art (Brenner, 2014). The Japanese curators coined the term Manga, which strongly implies the significance of both comic and caricatures. Outside the jurisdiction of Japan, the term Manga is employed in reference to comic character develop1ed in the land of the rising sun (Brenner, 2014). In the regions of Japan, people of all ages peruse Manga and internalize the comic character. The version incorporates a wide array of genres such as action-adventure, business, comedy and historical drama. Speaking briefly, the comic model of Manga permeates the world of Japanese literature and history. The concept is adapted into various subsets that broadly include science fiction, video games and many more. At the same time, the Manga image was transmuted into various languages (Bryce Davis, 2016). It is indispensable to note here, Manga assumes the worldwide fame and strikes a chord with the global audience. Economically speaking, Manga spawns consternation in the global markets. In the regions of France and Canada, the profit of the international market increases at a rapid pace. In the regions of Asiatic cordillera, the paradigm of Manga is projected in the popular television shows. It was given an animated hue in the regions of China, Hong Kong and Korea (Bryce Davis, 2016) . At the same time, the large Asian audience, including India, conceptualized the concept of Manga. The figure of Manga beautifully captures the mindset of the young audience and they embrace it to the hilt. Research Outline The research assignment adumbrates and develops an overarching comprehension of the fictional character of Manga. The study of Manga delves into the chronological and cultural context. The research assignment juxtaposes the two themes and maintains the profundity of the study of Manga (Fisher, 2014). Talking about the ramification, the research assignment sheds light on the evolutionary context of the fictional character of Manga. Subsequently, it explains the cultural perspective of the study. It shows that the fictional character of Manga influences and moulds the global culture (Fisher, 2014). At the same time, it deeply affects the pop culture of Japan as it is brought into the orbit of real life. Evolution of the Trope of Manga The historians remain befuddled, whenever they come across anything that concerns the inception of Manga (Fisher, 2014). The concept of Manga is shrouded into obscurity, inasmuch it was developed in the period of golden era. Many historians believe that the Manga style came into existence during the Ukiyo tradition of Edo period of Japan (1600-1867) (Garcia, 2013). Ukiyo-e Tradition: A Brief history of Manga The Ukiyo-e tradition is construed as pictures of the floating world. The concept of Manga was initially used as a painted medium and was subsequently linked with woodblock printing. The theme of Manga is widely dispersed in the printed media and it portrayed the likeness of people, land and the ambiguity of the life. The function of Ukiyo-e was to reflect on the feeling rather than portray the reality (Gardner, 2014). The Ukiyo-e tradition of the Edo epoch manifests the marketable culture. The historians believed that the archaic Ukiyo-e prints were used as packing material that handled international tea shipments. The prints of Manga were widely used as newspapers or posters that carried entertaining messages and sustained the spirit of the drama. The historians opined that the first comic book hailed from the ancient woodblock printing tradition. During the later phase of the 18th century, Kibiyoshi or yellow-tinted booklets represented the multicolored comics that emerged from the popular stories for children. Subsequently, the storylines became matured and the literary audience witnessed the changing dynamics of the study of Manga (Gardner, 2014). The Pristine Culture of Ukiyo-e Tradition Ukiyo-e tradition exhibited the concept of Manga when Ukiyo-e artist Hokusai Katsushika (1760-1849) devised the term and explained the sketches of the Ukiyo-e period. The scholars used the term of Manga to denote the eccentricity or the flitting nature of the sketches. The term was very much in vogue in the earlier period. Many people toyed with the concept of Manga. However, the term came into the popular usage during the early phase of the 20th century. It transcended the historical line and was adapted into the popular culture. It is essential to note here, the term Manga has a Japanese connotation. In the Japanese language, the term is construed as comic (Levi, 2016). Vision of historian reflecting the Manga past Historians and global artist have a glimmering discourse on the history of Manga. They have devised broad processes that contoured the history of modern Manga. The visions of Manga signify comparative significance. The history and culture play important role in framing the modern Manga. It followed a concerted epistemology starting from the World War-II, Meiji and post Meiji restoration of Japanese culture and art. Therefore, the concept of Manga pervades the historical landscape of Japan (Grigsby, 2012). A prominent view sheds light on interesting events that occurred during the Allied occupation of Japan (1945-52). It underscores that the United States played a significant role in shaping the image of Manga. The pop culture of the United States profoundly influenced the portrait of Manga. The comic books of US were brought to the Japanese terrain. The television, film and cartoons of the United States entailed the theme of Manga (Grigsby, 2012). Reflection of the Theme of Manga on the Japanese Culture The term Manga construed as eccentric drawings. They represent the culture of comic books, according to the belief of the Occidental West. However, they loosely manifest the Japanese culture and antiquity. The style of Manga recreates a comprehensive history that initiated in the 10th century. It reflects on the fine parchment that represents animal motifs hailing from the elite class. The pictorial scrolls and mural constitute the Manga culture of Japan. These pictorial scrolls are enumerated as the Choju giga or the Animal Scrolls (Lunning, 2016). Early modern Epoch: Diversity of Scrolls Subsequently, in the 12th century, the scrolls projected the images of divinity such as the Gaki Zoshi (Hungry Ghost Scrolls) and the Jigoku Zoshi (Hell Scrolls). These pictorial arts captured various facets of religion. These scrolls brought a discursive perspective, rather than positing a comic bone (Lunning, 2016). Manga represents a strong cultural perspective than just grafting on the western comic books. Initially, the themes of Manga maintain its sway in the daily newspapers. In the aftermath of the World War-II, the newspaper media faced a downturn, as far as Manga popularity was concerned. During the mid 20th century, the motif of Manga witnessed a resurrection in varied hues (Schwartz Rubinstein?vila, 2016). Anime and Manga Pop Culture represents Japans legacy. The country sets a quintessential mark as it publicizes it culture abroad. The people, hailing from various segments of the society, are obsessed with the resplendent culture of Japan. The culture exhibits a bizarre mix of play and trend. Japan is responsible for propagating varied trends that bolsters the perky youth. Anime, video games and digitized media constitute the trends of Japanese culture. The theme of Manga contrives a popular fad among the teenaged population around the globe. It fits into the orbit of the Western culture. It is known that the Orient Japan promoted the distinctive Manga style. However, the United States of America maintains the veneer of Manga. The style of Manga is an integral part of the pop culture of Japan (Winge, 2016). It is strongly believed that the animated media buttresses the popular figure of Manga and brings it into its circuit (Lunning, 2016). The premium-animated series like One Piece, Naruto, Doraemon and Sazae-san demonstrate the typical icon of Manga. At the same time, these series show that the concept is differently interpreted by the people around the globe (Winge, 2016).It is strongly believed that the anime, cosplay and Japanese concocted okatu or nerd culture support the theme of Manga. At the same time, they aim to invest time and wealth on the propagation of such themes. The Concept of Choju-giga The concept of Choju-giga or the graffiti of frisky animals composed by the artists in the early modern phase represents the first Manga in Japan (Otsuka Sakakibara, 2013). During that time, the artists employed various techniques that delineated the poignant features of characters legs. It hardly looked mundane in such comic books (Otsuka Sakakibara, 2013).The historians as Isao Shimizu defines the concept of Manga as a famed work that reached the audience. He asserts that the first Manga of Japan was Toba Ehon that entails the anecdote of ordinary people of Edo period (1603-1867). In the 20th century, the print media propagated the comic strips that influenced the readership (Thomas, 2016). The Glimmering Advent of the youth Manga Market The Japanese Manga market displays a wide array of items that demonstrate the hue of Manga. The market research claims that there are Manga of all categories that suit the temperament of the people of all age groups. The segmented Manga market is entrenched in the genesis of youth Manga. The cult of youth Manga came with the start of 60s cross culture (Ohagan, 2016). The stature of American comics and French bande dessinee is identical. It was during the World War- II, the American comics assume the status of adult genre. The variegated girls comics, uncanny stories fit into the orbit of adult romance (Ohagan, 2016). Onslaught of McCarthyism The term McCarthyism denotes anti-Communists endeavor of Republican U.S Senator Joseph McCarthy of Wisconsin. In the hindsight, the term is used to explain the unheeding accusations that characterize political adversaries. The onslaught of McCarthyism culminated in the generation of underground youth comics. In the modern epoch, the super hero genre is very much in vogue. In the regions of France, like in Japan, the BD movement brought the adult-aligned concept and disavowed the children influence. The movement contoured BD with elaborate pictorial depiction (Thomas, 2016). The young adult movement appeared in the regions of the United States and Europe in the aftermath of the Second World War (Schodt Tezuka, 2012). It manifested the resurgence of the youth culture. The period targeted the baby boomer population and it demonstrated the concept of anti-establishment as projected by the Beatles and Rock n Roll. In Japan, the initiation of the baby boomer era is instrumental in propaga ting in the legacy of comics (Schodt, 2014). The baby boomer generation represented the time of young. The concept of Choju-giga or the graffiti of frisky animals composed by the artists in the early modern phase represents the first Manga in Japan (Schwartz Rubinstein?vila, 2016). During that time, the artists employed various techniques that delineated the poignant features of characters legs. It hardly looked mundane in such comic books (Mac Williams, 2014). Emergence of American Comic Culture Talking about the American comics, the Manga theme reflects on the American comics. The art sheds light on the outsiders media. Now the question is why does Manga strike a chord with the school and college-going people? The answer to the question is simple and straightforward. The students of schools lead a busy schedule and they can quickly relate to the theme of the Manga. The quick and hassle-free perusal of Manga helps the students internalize the concept clearly. Consequently, the concept of Manga reaches the young audience (Macias Machiyama, 2014). It filters down the ideas pertaining to the entertaining motif. The American comics are the popular genre for the Manga-themed series. However, the run-of-the mill genres such as stories of the ordinary people capture the icon of Manga. At the same time, the concept of Manga gives an expression to the supernatural episodes of the yore. Manga shares the embodiment of Japanese jingoism or the advocate of the counter-culture (Lunning, 2016). Legacy of Comic-Con With the rising popularity of the comic and anime episodes, the statute of Manga becomes a phenomenal one. In the United States, the largest comic book gathering, Comic-Con promotes the American pop culture. The main thrust of the Comic-Con is to celebrate the comics that shadow the television shows, video games and movies. They have imbibed the themes from the popular comic books and the trove of science fiction works (Levi, 2016).In the United States and Japan, the theme of Manga helps to disperse the elements of entertainment. These artistic versions juxtapose visual and print media to promote stories. The main advantage is comics and Manga deploy the visual or digitized platform that accentuates the entertaining dosage (Grigsby, 2012). During the early days, in the United States, the art of comic was ideal for children. In the recent era, the concept of comics attracts the children to the hilt. It permeates violent and amoral trends. It jeopardizes the young minds (Gardner, 2014) . Conclusion Concluding, the term Manga construed as eccentric drawings. They represent the culture of comic books, according to the belief of the Occidental West. However, they loosely manifest the Japanese culture and antiquity (Papp, 2013). The style of Manga recreates a comprehensive history that initiated in the 10th century. It reflects on the fine parchment that represents animal motifs hailing from the elite class (Patten, 2014). The pictorial scrolls and mural constitute the Manga culture of Japan. These pictorial scrolls are enumerated as the Choju giga or the Animal Scrolls. In the United States, the largest comic book gathering, Comic-Con promotes the American pop culture (Winge, 2016) The main thrust of the Comic-Con is to celebrate the comics that shadow the television shows, video games and movies. They have imbibed the themes from the popular comic books and the trove of science fiction works (Levi, 2016). In the United States and Japan, the theme of Manga helps to disperse the elements of entertainment. These artistic versions juxtapose visual and print media to promote stories. The main advantage is comics and Manga deploy the visual or digitized platform that magnifies the entertaining dosage (Grigsby, 2012). It is indispensable to note here, Manga assumes the worldwide fame and strikes a chord with the global audience. Economically speaking, Manga spawns consternation in the global markets. In the regions of France and Canada, the profit of the international market increases at a rapid pace. In the regions of Asiatic cordillera, the paradigm of Manga is projected in the popular television shows (Papp, 2013). It was given an animated hue in the regions of China, Hong Kong and Korea. At the same time, the large Asian audience, including India (Zanghellini, 2015), conceptualized the concept of Manga. The figure of Manga beautifully captures the mindset of the young audience and they adore it to the hilt. Therefore, the distinctive style of Manga engenders a glorious element and contributes to the enhancement of fantasy (Zanghellini, 2015). In the research assignment, the researcher makes a solid blueprint of the task. It discusses the journey of Manga from the period of antiquity to the modern phase of Comic-Con. In the age of globalization, the popular theme of Manga goes through colossus changes in its disposition. It is adapted to the visual and print media. In this way, the whole research revolves around the concept of Manga and its crystallization into the serialized and animated episodes (Grigsby, 2012). Reference Brenner, R. E. (2014). Understanding Manga and anime. Greenwood Publishing Group. Bryce, M., Davis, J. (2016). Manga/anime, media mix: Scholarship in a post-modern, global community. Fisher, D. (2014). Using graphic novels, anime, and the Internet in an urban high school. The English Journal, 93(3), 19-25. Garcia, H. (2013). A geek in Japan: Discovering the land of Manga, anime, zen, and the tea ceremony. Tuttle Publishing. Gardner, R. A. (2014). Aum Shinriky o and a Panic About Manga and Anime. Japanese visual culture: Explorations in the world of Manga and Anime, 200. Grigsby, M. (2012). Sailormoon: Manga (comics) and anime (cartoon) superheroine meets Barbie: Global entertainment commodity comes to the United States. The Journal of Popular Culture, 32(1), 59-80. Levi, A. (2016). 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