Marketing and Dove Essay Example

Advertising and Dove Essay Example Advertising and Dove Essay Advertising and Dove Essay The brand would not consider its item a cleanser for a long time and demanded that it was something totally new. This clues it could have attempted to be a pioneer in another classification of the wellbeing and magnificence part subsequently focusing on focal situating. All things considered, the brand was considered by the objective market as cleanser with a one of a kind offer, I. E. Permitting oneself to clean the skin without drying out. Along these lines, it was situated separated contribution a one of a kind advantage in a current item class that permitted it to be recognized from different brands. Pigeon picked an item as-legend situating as to different brands. The advertising effort articulated the useful advantages f the item, showing how the characteristic that separated Dove from different contenders (purging cream) was added to the cleanser. The brand gave two primary advantages to the purchaser: cleaning and saturating. While cleaning is the essential advantage that triggers activity by a buyer (acknowledging griminess/need to clean), saturating is an auxiliary advantage that separates Dove from contenders and addresses a current issue in the sub-classification of cleanser bars. The need to clean oneself while not drying out is deliverable by Dove as demonstrated in the advertising effort because of the item quality of 25% purifying cream. At long last, the uniqueness of the brand is simply characterized by the saturating impact. The Dove crusade for its excellence bar put a solid spotlight on the advantage of its items. Regarding the a-b-e model, a blend of infant and e-b was picked to pressure the key advantage of not drying the skin when utilizing the cleanser to clean oneself. Outlining the ascribe of added cream to the item is utilized to help this advantage (sway). This is conveyed in the second piece of the primary message of the battle (Dove cleanser dosages t dry your skin since it s one quarter purifying cream). Moreover, he negative feeling appended to having dry skin when utilizing conventional cleanser bars is tended to in the initial segment of the battle message. The negative feeling connected to dry skin is dissipated with the advantage of the Dove cleanser (e-b). Brains time When Milliner concluded that Dove would turn into a Mastermind, one thing that item. As a Mastermind, a wide range of brands with varying item properties were consolidated under the umbrella of Dove. In this manner, concentrating on a solitary useful item advantage was not, at this point conceivable as there were a wide range of ones and Dove changed to speaking to a general perspective. This perspective would be created with the battle for genuine excellence. The brand was situated as separated by and by in the wellbeing and excellence area. This time in any case, it didn't do so dependent on an exceptional item highlight but instead dependent on their perspective on excellence which was tremendously not quite the same as the remainder of magnificence marks in the business. While the magnificence business customarily introduced an out of reach cliché picture of excellence in showcasing efforts (youthful, white, blonde, meager) Dove decided to begin a battle tending to all the ladies that had issues with their confidence as they didn't feel wonderful. Pigeon began to create promoting efforts utilizing increasingly sensible ladies with various shapes, sizes, ethnicities and age gatherings. This change from goal to the truth was the part of the brand that separated it inside the item class. As a Mastermind, Dove not, at this point sought after an item as-legend situating because of the as of now referenced truth that it consolidated an enormous assortment of items with various advantages. It fairly chose to pick a client as-saint situating setting their objective market at the focal point of the crusade. The sentiments of ladies having issues with low confidence were fundamental to the promoting procedure ND various clients were depicted in various pieces of the crusade (Tick-Box, Six genuine ladies, Daughter-film, Evolution and so on ). The advantage that the brand was offering was genuine magnificence as it attempted to cause ladies to feel excellent that as of now racket t do as such. To the objective market this was a profoundly significant advantage as the investigations led by Dove indicated the huge level of the populace that really confronted confidence moves identified with magnificence. As it depicted reasonable pictures of ladies in their battles and how Dove could change how they felt about themselves the rand figured out how to show that it could really convey the advantage of causing ladies to feel better about themselves. At last, as it was the main brand that decided to showcase this advantage was additionally one of a kind distinctive Dove from the customary methodology of excellence brands. Question 2: How was the importance of the Dove brand controlled in the period of broad communications? How is it controlled in the period of Youth and other intelligent media? The utilization of broad communications, for example, bulletins, magazines, radio, TV or papers considers a more significant level of power over the moved showcasing message than the SE of intuitive media, for example, masses, systems or other web stages. During the useful time, Dove imparted the advantage of its items through broad communications and had the option to apply an elevated level of power over the importance of the Dove brand that arrived at the objective market. It was a single direction correspondence with Dove moving the significance of its image to the clients and controlling what precisely it needed the objective market to see, hear and partner with the brand. Pigeon likewise controlled who might get the message, as it were, as it knew its intended interest group just as its objective market and the channels through which it could reach of male-ruled game, for example, the Super Bowl since the crowd would share had next to no practically speaking with the for the most part female objective market. At the point when Dove changed to including intuitive media into its correspondence procedure the degree of control it had on the implying that was related with the brand diminished. With intuitive media, the crowd presented to Dove publicizing and anything related with the Dove brand has the chance of giving prompt criticism to the message. For instance, a publicizing film on Youth, for example, the Dove Evolution advertisement, can get moment input from any individual who has seen it through remarking and like-button devices. In this manner, anybody seeing the video after criticism has been given won't be presented to the first and unadulterated promoting message that Dove had spoken with its film. Or maybe the message got by ensuing watchers will be adjusted by the criticism of past ones. This implies one contrast from broad communications to intuitive media is that Dove can't make certain to ship its initially wanted and clean message that it needs to impart to the intended interest group about the significance of the brand. Subsequently, promoting had transformed from a single direction correspondence to a two-path correspondence in which the crowd added to the brand implying that was moved. Moreover, the utilization of intelligent media can bring about an a lot quicker and more broad spreading of the message than broad communications. The individuals that at last get presented to an advertising effort could be exceptionally unique in relation to the crowd that the battle had been gotten ready for. In any case, on account of Dove this loss of command over the recipients of a showcasing effort is anything but an extraordinary issue yet rather a bit of leeway. This is because of the way that the intended interest group of the genuine excellence battle was significantly bigger than the objective market. While the market that Dove needed to take advantage of and at last purchase its items increased to incorporate females of all age gatherings, shapes and sizes when contrasted with the more tight methodology from the useful time, the intended interest group expanded to a far more noteworthy degree. Bird planned to begin an open discussion about excellence inside all zones of society and along these lines needed to contact all individuals in America with their crusade. They needed individuals to get mindful of the confidence challenges cap ladies looked regarding the out of reach picture that the excellence business would in general depict in promoting. In the wake of getting mindful of this issue, Dove needed the intended interest group of its crusade to consider and begin talking about this issue. Hence, the way that the battle could be spread quickly with the intuitive media utilized ended up being a good factor as more individuals would discuss the confidence issue on masses and informal communities. As for this issue notice that Dove persistently attempted to fuel the discussion and keep it alive. This was the brand s approach to apply a specific degree of power over the importance of Dove. For whatever length of time that individuals were discussing the magnificence issue they would likewise be associating it with the implying that Dove planned to represent. Finishing up it very well may be said that by and large the degree of control that Dove could apply on the implying that was shipped about the brand was essentially lower after the change to intuitive media. In the utilitarian period Dove completely controlled the importance of the brand that was shipped to the intended interest group basically through changes in publicizing (trademark, pictures, channels utilized and so on. As the correspondence was absolutely adjust to the crowds input to control the first message of the brand while additionally filling the excellence discussion to raise brand mindfulness. Question 3: Is the Dove brand wild? Is Dove making a dangerous wagered? The procedure of utilizing intelligent media rather than customary broad communications to showcase the genuine magnificence crusade was without a doubt unsafe. Be that as it may, despite the fact that the degree of control that Dove can apply over the significance of its image that is moved to the crowd it isn't totally wild. Pigeon had the option to raise brand attention to a far rater degree than it could have done using broad communications generally by permitting itself to relinquish totally controlling the com

Infrastructure Which Sustains Civilised Life Engineering Essay

Structural Engineers make the base which continues enlightened life, yet general society every now and again sees building endeavors as affecting the regular habitat Presentation Structural Engineers make and develop base that is vital all together for humanized life to occur as we probably am aware it at present twenty-four hours. On the off chance that we accept a typical Londoner as a representation, greater part of his activities all through the twenty-four hours will hold trust on some signifier of common innovation foundation. This can be seen from a first thing that an individual does in the forenoon, which is the utilization of a latrine. Water running from a pat and capacity to redden the toilet are on the whole conceivable gratitude to base that is made by Civil Engineers. Sufficient sewage frameworks take into consideration dirtied H2O to be circulated off from such topographic focuses as families, and leting for H2O to be dealt with doing sure that other H2O beginnings, for example, waterways are non contaminated by the grimy H2O. Sewage frameworks have contributed an extraordinary exchange to restorative issues hindering H2O borne infections, for example, cholera, enteric fever and numerous others. It is let bringing down to state all things considered, notwithstanding information how to work out and spread with ruined H2O that around four children kick the bucket each moment in creating states due to infections creating from inconsistent sanitation and shaky H2O [ 1 ] . This activity is mostly because of miss of money to make foundation that can cover with sanitation issues. Urban communities, for example, London and individuals that live in them much of the time underestimate these things. In created states, for example, United Kingdom, H2O gracefully is treated as a fundamental human right and backing is permitted any place the interest for it happens. As populace is perpetually expanding, ever turning interest for H2O gracefully close to increments as individuals become generous with utilization of H2O for indoor latrines, showers, washing machines, flushing their automobiles, garden hosieries and numerous different exp ectations. Aside from foundation that manages gracefully and removal of H2O, there are numerous different representations where Civil Engineers have added to dragging out edified life. This can be depicted by adverting the building of streets, rail joins, Bridgess, channels, passages, airdromes and docks, all which help transposing for individuals simpler, possibly it being from work environment or relaxation to different states. In any case, it does non only end here, decent variety of endeavors is enormous which support life as we probably am aware it, and for expectation of this paper nearby other foundation previously referenced, vitality is the one issue that curiously must be brought up. Accepting solitary power as a delineation, entirety of topographic focuses it can emerge out of, is other than extremely different. Coal power and nuclear Stationss are simply a representation alongside numerous sustainable beginnings, for example, hydro ( for example dam ) , air present and sunlight base d. Structural Engineers would most positively be associated with developing any of these establishments that can deliver power. It is difficult to accept of a current life as we probably am aware it today without power. Everything that we do, it is possible that it being at spot, work or outside our place ( for example recompense via train ) will influence use of power. In this manner, if all our twenties four hours exercises contain and depend on utilization of foundation that helps keep humanized life as we probably am aware it at present, for what reason do individuals object when there is a proposition to build something that will help us travel about all our twenties four hours exercises. Could an ordinary Londoner think about his existence without power and H2O to become flushed his latrine or H2O to guzzle and luxurious? On the off chance that developing a dam can help go to these issues and pass on with it numerous different advantages for what reason would he or any other individual as an issue of reality item to it and grasp it as an awful idea? Answer to this request is non simple in light of the fact that there are numerous features that need to been taken into a history beginning unconventionally from political and maintainability gives each piece great as prudent and cultural grounds. The remaining substance of this paper will be to qu antify negative issues with building a major graduated table endeavor, for example, a dam, what's more measure why society should see and let structure of such an undertaking.Benefits of DamsFirst, permit us concentrate and measure a portion of the advantages that dams can pass on and hold brought to social orders. They can flexibly them with H2O to soak up and use, shield from implosion treatment ( both stream and marine implosion treatment ) , make recreational nation, inundate H2O important to turn supplement and in certain cases improve nature. Dams have been developed for a large number of mature ages, and during various occasions, requests of social orders has changed thus has the dam building. In the past fundamental develop would hold been to build some signifier of an obstruction over the waterway. On account of lack of insight and stuffs, main part of the past barrier would hold been an a bank embankment. Ordinarily they would hold been on minimal graduated table and built of uncovered normal stuffs ( Earth dams ) . In United Kingdom little repositories built from such barriers were by medieval religious communities to flexibly supplies of fish, all around carp [ 2 ] . Back so new supplement could hold been a central ground, in this manner the nutritionary profit by entangled fish. As clasp went on find of concrete and better dread of innovation rules took into account greater dam. The vast majority of embankments today are multipurpose for grounds referenced before. Curve embankments are concrete or stone work barriers, which are bended upstream to pass on the significant part of the H2O weight to the projections. Their structure has the advantage that it can hold back large aggregate of H2O. Hydropower embankment utilizes the distinction in H2O degree between the store pool lift and the tailwater lift to turn a turbine to deliver power [ 3 ] . These are only two of numerous other progressively current dam configuration builds. Returning to benefits that dams bring, we have to take a gander at back unconventionally around clasp of modern unrest in late eighteenth century, to perceive how much perish rate has fallen by introducing local H2O gracefully. Arrangement of clean H2O gracefully and removal of sewerage cut down numerous perishes identified with ruined H2O. In Britain in 1832 there were 30,000 expires from cholera and in 1849 60,000 [ 2 ] . This simply comes to demo how awful the activity was at that cut as a result of insufficiency of sanitation, as congestion happened since individuals were coming into metropoliss for occupations. Bigger towns, for example, Manchester, Liverpool and London than began constructing upstream stores to furnish ever expanding populace with clean H2O. The advantage of this can be seen by taking a gander at Enteric perishes ( high febrility unwellness ) in Figure 1 [ 4 ] , in England and Wales.Figure 1It can be seen that presentation of clean H2O gracefully, expire rate f ell forcefully directly over the state and that by 1940 ‘s it was for all intents and purposes at nothing. One of different advantages that dams give is the immersion insurance from waterway implosion treatment. This can be accomplished in two different ways. One of them is by direct assurance while second is by steering the immersion through a store accommodated different organizations, accordingly cut bringing down the extremum stream in the waterway downstream of it [ 2 ] . At present EA ( Environmental Agency ) in United Kingdom is particularly demonstrating out that it does non want new advancement to increment deluging downstream. By building a dam and holding and void repository, takes into account stockpiling of H2O to be given at significant occasions when there is high precipitation, and the capacity store goes about as an immersion barrier system. Building a dam without holding expanded deluging downstream can be conceivable in this way convey throughing Environmental Agency ‘s request. Great representation where working of an embankment has carried immersion security to a huge populace is The Three Gorges Dam in China. The Yangtze River on which the dam is built has guaranteed 300,000 existences of individuals that have suffocated because of immersions in the only remaining century. It has other than uprooted 1000000s of individuals. At the moment, dam gives flood security to fifteen million individuals that live in the immersion field [ 2 ] . Land recovered from ocean can be utilized for either rural expectations or for land improvement. This can just be accomplished by keeping up ocean H2O out and simply way to this is by building dams, called ocean resistance instruments. Water from supplies can be utilized for water system. This is when H2O from the supplies is provided to set down where harvests and workss are, empowering them to turn. This is particularly of import in states with more smoking clime and which experience the ill effects of dry seasons, henceforth trusting all through the full season on water system H2O. In 1877, low Nile immersion neglected to water enough, doing lack and perish among the six and half million Egyptian populace [ 2 ] . Supplies made from embankments can offer Sites of Special Scientific Interest. Making synthetic ( stunning islands ) which takes into consideration feathered creatures to rest liberated from pirates, for example, foxes, and lagunas can be found along the seaward to save shallow wetlands for natural life in any event, during drawdown. Forest ranches along the shore can flourish because of give of H2O offering sensational and extremely excellent home grounds that can back up huge figure of natural life that can happen it difficult to toward the end in more extensive open country. Business benefits emerge from recreational possibilities that can be made. Since supplies consider fish to blast, calculating on such lakes is an enormous power and start of touristry. Not simply this yet since most stores are somewhat huge, they offer a protected situation to cruising nines, other than sailing and in any event, swimming. Such exercises as flying creature perception, bicycle equitation, nature strolls, bivouacing and others can be conceivable a

Contracts Assignment Example | Topics and Well Written Essays - 500 words - 1

Agreements - Assignment Example Typically a writer knows about the constrained terms of distributing like soft cover mass market release, hardcover version, and digital book arouse release and so on. In any case, if a book hits the market and makes waves, there are numerous roads for monetary profits, which except if made sure about through the agreement, the writer may lose their advantage. Aside from the fundamental right of getting eminence on the duplicates sold, there are numerous auxiliary rights. On the off chance that the book is acknowledged for distribution by old, presumed distributing houses, the writer can appreciate a suspicion that all is well and good about his monetary advantages. I have experienced the article A Contract Primer: Subsidiary Rights at this site: (http://www.mindyklasky.com/index.php/for-essayists/a-contract-groundwork auxiliary rights/) and locate that the majority of the interests of the writer have been rattled off and ensured through the understanding. At the point when a question lamentably happens, it is about understanding with regards to the circumstance whether the distributer has damaged the essential or optional rights. At that point there are handy issues with the creator. A Publishing House by and large has assets and the legitimate office to battle the cases. For an individual writer, it is hard to save cash and time for the lawful exercise, except if the stakes are high and the book has gotten exceptionally famous. 1. Installments are made to the creator at half yearly rests in the greater part of the cases. 10% of the print estimation of the book is a limited quantity. This is the web age. The sum payable to the creator must be credited to his financial balance or paid through some other installment techniques like PayPal, in a split second, when a duplicate is sold. The creators must get the installments on regular schedule. It is important that the book shops transport the book when they get advance installment from the purchasers through Visa. 3. At the point when the book gets any honors, half of the equivalent is held by the distributers. This is an uncalled for work practice. The creators must get

Moral Force Protesting Essay Example For Students

Moral Force Protesting Essay Moral Force ProtestingMoral power fight has a more noteworthy opportunity to succeed that physical power fight. Examine comparable to our contemporary world. In the cutting edge world today, there is an enormous decent variety of worldwide issueswhich are continually being managed. Moral power fight just as physicalforce fight are utilized, in anticipation of accomplishing a reason and demonstrating a point. Forboth of these demonstrations of dissent, there must be a generous measure of realities andevidences backing it up. The two fights, regardless of how its done, are in some wayseeking for the help of the pioneers, more often than not, the pioneers beingthe government. Moral power fight includes sensible persuading discourses which are fightingfor a reason inside the limits of law. Its conceivable to legitimately get enoughsupport for a reason and in the long run success by not even once utilizing any kind of brutality. Now and again, hunger strikes by the casualties are likewise done. Beside wellconstructed addresses and craving strikes, the refusal to comply with specific laws andthe detached obstruction, that is, opposing to approaching savagery normally from thegovernment, are different approaches to ethically dissent with no physical brutality. Here and there because of the refusal to stand to specific laws the supporters may findabusive, the ethical power fight supporters may get themselves confrontingthe law, and maybe in any event, acting unlawfully. As of late, certain countrieswhich hadnt recently given ladies the option to cast a ballot altered their perspective byreceiving solid good power fight; this privilege was picked up, and these days inthose nations ladies have the option to cast a ballot. Physical power wasnt in any case utilized for this situation. The restricting method to help some solid reason can be through physical forceprotests. This includes vicious fights which may hurt individuals intentionally. Ruinous disposition from the individuals supporting a reason by utilizing physical forceis in reality normal. By and large viciousness is utilized in anticipation of gettingattention and media exposure. Physical power fight, has a very distinctivedifference from moral power fight; one of the most significant ones being that,by viciousness, these supporters are threatening the overall population, and attempting toget the administration to perceive their psychological warfare, and surrender. Moral forceprotest isn't even remotely connected with fear mongering. Not at all, do the supporters rehearsing moral power fight adjust toterrorism like do these physical power supporters. By threatening the generalpublic and the administration itself, these supporters think theyll make such anintolerable circumstance that the legislature will surrender to their extraordinary andsometimes pointless savagery. Presently, if any legislature is set up to give intheir restraining infrastructure of brutality over to a gathering supporting a canny andimportant cause through physical power fight, the circumstance is doubtlessly todeteriorate quickly. The administrations imposing business model of savagery ought to constantlyremain unblemished, under no condition should it be put in danger, regardless of howthreatening a circumstance they are confronting. Viciousness ought to remain their restraining infrastructure. A couple of instances of physical power dissent can be found in late IRA bombings;the reason for the IRA being to pick up autonomy for Northern Ireland fromBritain. Up until now, these bombings have end up being counter productive,nevertheless, the IRA appear to be constant. In this way they proceed toterrorise society and now and again twisted or even slaughter blameless individuals. In spite of the fact that not difficult to reply, the issue of whether which dissent is moresuccessful, good or physical, it is a complex and inconsistency filledsubject to talk about and arrive at an intelligent and right end to. Theacceptance of either type of dissent can be from multiple points of view amazingly opposing. .u7a954dd720f3c3cdc2675f3cdb87d7a1 , .u7a954dd720f3c3cdc2675f3cdb87d7a1 .postImageUrl , .u7a954dd720f3c3cdc2675f3cdb87d7a1 .focused content zone { min-tallness: 80px; position: relative; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 , .u7a954dd720f3c3cdc2675f3cdb87d7a1:hover , .u7a954dd720f3c3cdc2675f3cdb87d7a1:visited , .u7a954dd720f3c3cdc2675f3cdb87d7a1:active { border:0!important; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 .clearfix:after { content: ; show: table; clear: both; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; change: darkness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u7a954dd720f3c3cdc2675f3cdb87d7a1:active , .u7a954dd720f3c3cdc2675f3cdb87d7a1:hover { mistiness: 1; progress: obscurity 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 .focused content region { width: 100%; position: relative ; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content improvement: underline; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u7a954dd720f3c3cdc2675f3cdb87d7a1 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u7a954dd720f3c3cdc2675f3cdb87d7a1:hover .ctaButton { foundation shading: #34495E!important; } .u7a954dd720f3c3cd c2675f3cdb87d7a1 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u7a954dd720f3c3cdc2675f3cdb87d7a1-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u7a954dd720f3c3cdc2675f3cdb87d7a1:after { content: ; show: square; clear: both; } READ: Sex Education in the Public School System EssayDue to the ocean of data that encompasses this issue, numerous substantial argumentscan be keenly contorted so as to help or conflict with either side. Whilesome individuals may consider their to be contention as being totally legitimate and completelytrue for moral dissent power, another person can without much of a stretch pivot thatsame contention and use it against moral power fight, and for physicalforce fight, despite everything considering the to be and reasons as an unequivocal truth. Afterall, truth is the genuine situation, as per every person. A sensible discourse plainly defending any reasons backing up a specificcause might be significantly more viable than following up on outright savagery to pick up theneeded regard for help a worldwide reason. On the off chance that the battle for a reason comprises ofthoughtful and keen reasons, almost certainly, the case expressed will beheard mindfully; more so than if any sort of physical power was utilized. Validfacts and precise insights and data that demonstration inside the law have ahigh possibility of accomplishing their objective because of the way that there are noillegalities being utilized, no wrongdoing is submitted, no frenzy ought to be dreaded. Martin Luther King Jr. battled energetically and power for theblacks of the United States; not even once utilizing power, his discourses and protestswere colossally generally welcomed, and constantly heard. He is truth be told, mostremembered for his I have a fantasy discourse, which made numerous Americans stopand consider the reason being battled. By absolutely utilizing moral power protest,Luther King finished prejudice in the US of An, in spite of the fact that there are still a few cases ofextreme bigotry there, Luther Kings battle plainly diminished it extraordinarily. In any case, his contend was energetically and long, and in a greater number of ways than none,incredibly fruitful, in this way particularly justified, despite all the trouble. Craving strikes, for example, the ones utilized by the individuals under the authority ofGandhi in India, could end up being amazingly viable whenever done right. Gandhi wasfighting for the autonomy of India, he needed opportunity from the English, andwas arranged to do all that he could inside the constraints of good power fight. By declining to represent savagery, a few people under his administration wereprepared to set down on the ground and square the route for tanks to pass. In someways, this could be viewed as illicit, and the administration has the option to evenarrest them, however of course, they are in fact not doing anything incorrectly byobstructing the way for these tanks to come; or all the more honestly put, by simplylying in the city. The refusal to comply with the law can be viewed as unlawful, however to a certainextent, a few laws for being obtrusively damaging to the overall population, can andprobably will be overlooked by certain individuals, naturally so. Material science power fight has been as of late utilized in Israel and in the UK. TheArabs with their self destruction aircraft are executing unnecessarily and briskly to showtheir discontent with the harmony procedure began by the Israelis. Brutality toshow ones discontent in the manner a nation is approaching attempting to bring peace,is undoubtfully amusing and practically unexplainable. By pulverizing the human raceand attempting to threaten the Israelis, the Arabs arent picking up anything at all,theyre just picking up exposure which shouldnt be given to them in the fistplace, for their demonstrations are basically colossal. The IRA is additionally an awesome case of supporters battling for a solid andjust cause by methods for viciousness. The reason the IRA are continually battling foris really one that could in fact be communicated in moral power fight andperhaps perhaps defended. By going to savagery, the IRA just as theArabs are promptly precluding any prospects of winning their causes. Theyare, over the long haul, destined to disappointment. .u826a46842a318506f9d9fccd61f95d87 , .u826a46842a318506f9d9fccd61f95d87 .postImageUrl , .u826a46842a318506f9d9

Attending A College Fair What You Need to Know

HomeApplyCampus visitsPrepare for the College Fair: What You Need to KnowThis page may contain affiliate links.Nov 6, 2019Are College Fairs Worth Attending? Attending a college fair can be one of the first steps a student takes in order to research and familiarize himself with the schools that are out there. Making a good impression is important, but it should merely compliment the desire to learn key information about each school. The good news is that the schools want to make a good impression as well. Don’t be intimidated – be prepared! Here’s what students can do before, during, and after the college fair to get the most out of their time. Before The College Fair: Set the Stage Some prospective students don’t think at all about the impression they will make at the fair. That’s a big mistake! You don’t get two chances to make a first impression. Make sure that your dress, demeanor, and approach all display you as an ideal student for each school. On the other hand, don’t stress yourself out about being perfect. You aren’t being fully evaluated based on a single interaction. Also, don’t focus so much on impressing the representative that you don’t find out what you need to know about the college. Here are some things to do to get ready before the college fair arrives: Write Down Questions What do you want to know about a school before you consider attending? In the heat of the moment, with dozens of people around, it’s easy to forget what you meant to ask. Write down your questions to make sure they get answered. Clean Up Your Email Address Students often use their email address to express their personality. There’s nothing wrong with that, as long you have a separate, more professional one for college admissions. Consider just using your name! What Should You Wear To A College Fair? Plan your outfit. While this isn’t an interview, you do want to look professional and put together. Consider going business casual – slacks and a nice top – to make a great first impression. Make Stickers With Your Information Every college table you stop at will want to know your name, email, and address. Make it easy on yourself and preprint stickers with all your contact information, plus the name of your high school. Then, instead of getting writers cramp from filling out too many forms, just pull off a sticker and place it on the form. Youll also be assured someone wont misread your handwriting. What Do You Do At College Fairs? During the College Fair: Stay Focused A college fair can be incredibly crowded, and it can be hard to keep your mind on your goals. Take a few minutes any time you need to during the fair. Step into a quieter area, take a deep breath, and re-center. Here are some tips to keep you on track during the event: Smile If you’re nervous or overwhelmed, it shows on your face. Before you approach a booth, take a deep breath, smile, and walk forward with confidence. Ask Questions You may not have time to ask everything you’d like to know, but hit your top concerns. You are one of many prospective students, so be polite and be aware that others may be waiting. Keep in mind that the people manning the tables at College Fairs may not necessarily be Admissions Officers, so you can save some of your more specific questions for them when and if you take a college tour. Take Notes Even if you think you certainly won’t forget what people say, after the event the conversations may blur together in your mind. Be sure to write down the key points of the answers you receive, so you can remember correctly who said what. Get Printed Info Too Be sure to grab a business card from the representative, along with printed brochures and flyers. This will help you remember which schools you visited with and keep names top of mind. After the Fair: Review Reflect After the rush of the actual event, it’s time to sit down with the information you gathered and start to make some decisions. You may have a feel for what schools are a good fit, and the notes you took will help as well. Here’s what to do when the college fair is over: It’s time to review your notes and consider your feelings about each school, so that you can move them into categories. You can have an â€Å"Apply,† â€Å"Maybe,† and â€Å"Don’t Apply† pile. Store Information It’s important to stay organized during this important decision-making process. Create either physical or computer folders to store information from each school you’re interested in. Put your notes, flyers, representative business cards, and more in each one. Do More Research For schools in your â€Å"Yes† or â€Å"Maybe† categories, do more research. Discover whether they match your needs financially, academically, and socially. Put your additional notes in the appropriate school’s folder. Send a Thank You If you know for sure that you’re excited about a particular college, consider sending a thank you to the representative you spoke with. Use the business card to stay in touch with them, and express your continuing interest in being a student there. Showing Demonstrated Interest A college fair is only one way to learn about a school. Take advantage of opportunities to speak to current and former students, visit the campus, learn more about college majors, and more. And dont forget the benefits of visiting a college website. NACAC (National Association For College Admissions Counseling) holds 35 college fairs each year, all over the country. Some of the largest college fairs are held in major cities like New York City, Boston, Los Angeles, and San Francisco, but check their listing to find the college fair closest to you. Don’t feel pressured to choose a school simply because a lot of folks you know are planning to apply. You need to make the decision that is right for you and your family. Many students who may get lost in the crowd of a major university will thrive at a smaller school. And then there are those students who need the vitality and rah, rah atmosphere of a large school. Everyone is different, and the only right answer is the one that works for you. Learn all you can, and enjoy – college is a great time in your life. If youre intending on visiting some colleges in person, make sure to plan in advance so that you get the most out of those visits.

Life Of Harriet Tubman - Free Essay Example

Harriet Tubman was a civil rights activist that led hundreds of enslaved people on a quest towards freedom. She was an exemplary leader for slaves across the U.S. She continued her leadership career in the Underground Railroad and for the Union Army during the Civil War. Her mission was bringing people to freedom. She had many admiral leadership characteristics that helped her achieve her mission. Harriet was born in 1820, she died in March of 1913. She was born into a life of slavery, along with her family members. Physical violence was a big aspect of Harrietrs life as a child. One injury caused her to suffer from seizures, severe headaches and narcoleptic episodes for the rest of her life (biography.com, 2018). In 1844, Harriet married a free black man, his name was John Tubman. John chose to stay in Maryland, rather than make the voyage on the Underground Railroad with Harriet. In 1869, Harriet married again, a Civil War veteran named Nelson Davis. In 1874, the couple adopted a girl named Gertie. Throughout Harriet Tubmanrs life she is most known for leading the Underground Railroad. Harriet is most famous for being the conductor of the underground railroad. She risked her life to free others from slavery. In 1849, Harriet decided to escape slavery in Maryland for Philadelphia after the death of her owner. Her two brothers joined her, however, the brothers returned home because of second thoughts. Harriet set off alone for freedom. Making use of the network known as the Underground Railroad, Tubman traveled nearly 90 miles to Philadelphia. She crossed into the free state of Pennsylvania with a feeling of relief and awe and recalled later: When I found I had crossed that line, I looked at my hands to see if I was the same person. There was such a glory over everything; the sun came like gold through the trees, and over the fields, and I felt like I was in Heaven (biography.com, 2018). Instead of staying in her life of newfound freedom, Harriet made it her mission to rescue her family and others living in slavery. After many trips, she was able to get family and ab out sixty others to freedom. Harriet earned the nickname Moses for her leadership. Harriet also worked as a spy for the Union Army during the Civil War. After the Underground Railroad Harriet participated during the Civil War. She was working for the Union Army as a cook, a nurse and soon after an armed spy. Harriet was the first woman to lead an armed expedition in the war. Her expedition liberated more than seven hundred slaves in South Carolina(biography.com, 2018). Another one of Harrietrs accomplishments was when she established a home for elderly Black Americans. As she became older, she also resided in the home at the end of her days. Harrietrs leadership style was strong and worked throughout her life. Harriet Tubman was a fearless and courageous leader. Harriet understood the importance of being a source of inspiration to the slaves she was guiding. She would tell stories to make them laugh or to remind them of their past difficulties as a slave to keep them focused on finding freedom (Thompson, 2015). She knew the importance of giving the people hope. This aided in reminding them of their self-value and individual humanity. Even when something didnt seem right or when she was navigating through unknown territory, Harriet always made an effort to hide her fear or concern (Thompson, 2015). She undoubtedly led with confidence. Harrietrs risk of harm to herself did not deter from an unending battle of freedom for slaves. Whether risking her own life for a single slave or hundreds at a time, Harriet did whatever she could to liberate others how had been oppressed. Freedom for herself only seemed to motivate her further in the struggle against slavery (Lichtenalner, 2018). There is no question regarding how Harriet Tubman had risked her life to free others from the horrendous life associated with slavery. She never gave up or got scared from her mission. Harriet could have decided to stay in the free state but instead she was determined and put others ahead of herself. Harriet Tubman possessed and displayed many prime leadership characteristics throughout her life. This is truly the whole-hearted reason why she was such a noble figure. As stated in the Marine Corps Manual, the sum of those qualities of intellect, human understanding, and moral character that enables a person to inspire and control a group of people successfully. Harriet Tubman is a prime example of a successful leader, based on the Marine Corps definition. Some other leadership traits Harriet embodied were initiative, courage, enthusiasm, and decisiveness. She had initiative because when something needed to be done, she got it done. She had courage because even though she safely made it to freedom she was brave enough to go back to assist others. She was enthusiastic because throughout her mission she made sure to be an inspiration to the people and give them hope. Lastly, she was decisive because even in the toughest of moments she had the ability to make sound decisions for herself and others. In my eyes, Harriet Tubman was a truly successful leader. She is someone that I hope to learn leadership qualities from. Without leaders like Harriet Tubman, the course of history and society would have been forever altered.

Literary Analysis Of Animal Farm By George Orwell

Literary Analysis of Animal Farm Although they claimed the farm to be a utopia, the pigs secretly were deceiving their fellow animals and turning the farm into a dystopia. In George Orwell s Animal Farm all of the animals are mistreated by Farmer Jones, but they wish to be treated as equals and live in a utopia so they rebel and take over the farm. The animals first write commandments to avoid chaos, but the leader pigs selfishly modify the commandments in their favor. In the end, the farm is worse off than it was before the rebellion, becoming a dystopia. Animal Farm has many literary elements to better the reader’s understanding of communism during the Russian Revolution, such as symbolism, irony, conflict and allusions. All of the themes that appear in the novel revolve around power, dystopia and equality. Symbolism is a very crucial literary element in Animal Farm and appears in many instances. Symbolism is a literary element that uses objects or characters to represent ideas which adds multiple layers of meaning to the work. Almost every main character represents a capitalist who did business with the Soviet state. For example, Napoleon the pig represents Joseph Stalin who was a Russian Dictator who seized power by deceit, murder, and defeating any of his opponents. Stalin can be compared to Napoleon because Napoleon also overpowered his competitors such as when Napoleon had the dogs chase the pig Snowball off the farm until he, â€Å"slipped through a hole in theShow MoreRelatedLiterary Analysis Of Animal Farm By George Orwell1460 Words   |  6 PagesLiterary Analysis of Animal Farm A quote from Wayne Dyer, a late American author and motivational speaker, says that â€Å"[f]reedom means you are unobstructed in living your life as you choose. Anything less is a form of slavery.† This promotes the idea that ultimate freedom to control one’s life is the only way to live. One way to achieve this freedom, if not given, is to stage a revolution against authority. In Animal Farm, a novel by George Orwell, parallels are drawn between his characters and theRead MoreLiterary Analysis Of Animal Farm By George Orwell1405 Words   |  6 PagesLiterary analysis of Animal Farm The rebellion was to escape from people and their cruel ways, but can they escape the death-grip of their own kind? The animals of animal farms are mistreated and have no rights. Mr and Mrs. Jones were the owners of Manor Farm, the human oppressors, and authoritarians of the animals. The animals rebel against the Jones and take over the farm. They create a utopian society for themselves, but the utopia quickly turns into a dystopia when the pigs take control ofRead MoreAnimals Take Over in Animal Farm by George Orwell1370 Words   |  6 PagesIn the novel â€Å"Animal Farm† by George Orwell, the animals take over the farm and develop their own independent society. Just as it happened during the Russian Revolution of 1917. George Orwell underlies the tension between the oppressed and the exploiting classes between the condescending ideals and harsh realities of socialism. During the course of the literary piece by George Orwell makes it clear how the animals are mistreated by â€Å"Mr. Jones â€Å", because of this treatment they are receiving; OldRead MoreComparision of The Chrysalids and Animal Farm Essay2185 Words   |  9 PagesChrysalids and Animal Farm, which will be compared and contrasted in the following essay, demonstrating the fact that they both target the general audience and not one particular group of readers. The comparison between both novels will be done via the contrast of specific literary elements such as the plot and the moods of the novels, the point of view of the narration and the style of the author, and also via the themes the authors try to convey to their audience through their literary work. ItRead MoreAnimal Farm Film Analysis838 Words   |  4 Pages This essay is a comparative analysis between the film and novel, Animal Farm. Animal Farm was written by George Orwell in 1943 and published on the 17th of August 1945. A motion picture of the novel was later produced on the 29th of December 1954 by director Joy Bachelor. There are many differences and similarities between the novel and film involving the use of characters, symbolism, themes, dialogue and events. Animal farm was a successful novel as the length was 112 pages, therefore the movieRead MoreAnimal Farm Paradox Analysis1013 Words   |  5 PagesPublished Sample Analysis: In this part in Animal Farm, the pigs wish to enact rules that will benefit them at the expense of the other animals on the farm. In one of their rules, a paradox is created whose function is to expose the truth that despite governments claiming to treat everyone equally, they tend to favor certain groups over others. The paradox is created through the statement that some are more equal than others, whic h is a contradicting statement because if some are more equal thanRead MoreThe Russian Revolution And Its Effects On England3342 Words   |  14 Pagespower and corruption is very prominent in the novel Animal Farm. This quote by Lord Acton helps us to gain better insight into this theme. This essay will first provide historical context on the Russian Revolution and its effects on England. This essay will then provide a brief summary of Animal Farm by George Orwell. Finally, this essay will analyze the themes of control and equality in Animal Farm in order to support the idea that Animal Farm allegorically represents the Russian Revolution. ItRead MoreBlack Humor in America2112 Words   |  9 Pagesthe first true film was The Bride of Frankenstein in 1935. Many American black humorists were influenced by black comedy in Britain. Many of todays movies or books today contain elements of British black humor. In America, black comedy as a literary genre came to prominence in the 19 50s and 1960s. Writers such as Terry Southern, Joseph Heller, Thomas Pynchon, Kurt Vonnegut, Harlan Ellison and Eric Nicol have written and published novels, stories and plays where profound or horrific events wereRead MoreGeorge Orwells 19842185 Words   |  9 PagesLiterary Analysis The author of the novel 1984, George Orwell, is a political critic. Therefore, he used very precise descriptions of situations and words to provide the reader a clear understanding of the entity he is criticizing. When Winston describes the destruction of past records to create new ones to Julia, he says: â€Å"Every record has been destroyed or falsified, every book has been rewritten, every picture has been repainted, every statue and street and building has been renamed, every dateRead MoreLiterary Analysis : An Inspector Calls 2046 Words   |  9 Pagescriticism: examines literature in the cultural, economic and political context in which it is written or received,† exploring the relationships between the artist and society. Sometimes it examines the artist’s society to better understand the author’s literary works; other times, it may examine the representation of such societal elements within the literature itself (Social Criticism) An example of this would be how in The Adventures of Huckleberry Finn by Mark Twain, Huck goes against what society wants Literary Analysis Of Animal Farm By George Orwell Literary analysis of Animal Farm The rebellion was to escape from people and their cruel ways, but can they escape the death-grip of their own kind? The animals of animal farms are mistreated and have no rights. Mr and Mrs. Jones were the owners of Manor Farm, the human oppressors, and authoritarians of the animals. The animals rebel against the Jones and take over the farm. They create a utopian society for themselves, but the utopia quickly turns into a dystopia when the pigs take control of the farm. In many ways, Animal Farm is a complete allegorical / fable –like retelling of the founding of the Soviet Union, complete with a rebellion and eventual installation of a dictator. Like the ideological battle that was raged in Russia between the classes, the one that is played out in this novel have many of the same themes, including an initial push to strengthen the working class, a strong beginning movement of nationalism and unity, a series of successful efforts to topple the ruling authority (Mr. Jones), all followed by a complete totalitarian takeover by a dictator who is a hypocrite and goes back on many of the promises he made at the height of the revolutionary action. Body 1: Symbols Throughout Animal Farm, George Orwell uses symbolism to create a figurative level to this novella. On a literal level Animal Farm is about animal on a farm rebelling against their human authoritarians, and living their life on the principles of animalism. On a figurative level, itShow MoreRelatedLiterary Analysis Of Animal Farm By George Orwell1460 Words   |  6 PagesLiterary Analysis of Animal Farm A quote from Wayne Dyer, a late American author and motivational speaker, says that â€Å"[f]reedom means you are unobstructed in living your life as you choose. Anything less is a form of slavery.† This promotes the idea that ultimate freedom to control one’s life is the only way to live. One way to achieve this freedom, if not given, is to stage a revolution against authority. In Animal Farm, a novel by George Orwell, parallels are drawn between his characters and theRead MoreLiterary Analysis Of Animal Farm By George Orwell1310 Words   |  6 PagesLiterary Analysis of Animal Farm Although they claimed the farm to be a utopia, the pigs secretly were deceiving their fellow animals and turning the farm into a dystopia. In George Orwell s Animal Farm all of the animals are mistreated by Farmer Jones, but they wish to be treated as equals and live in a utopia so they rebel and take over the farm. The animals first write commandments to avoid chaos, but the leader pigs selfishly modify the commandments in their favor. In the end, the farm isRead MoreAnimals Take Over in Animal Farm by George Orwell1370 Words   |  6 PagesIn the novel â€Å"Animal Farm† by George Orwell, the animals take over the farm and develop their own independent society. Just as it happened during the Russian Revolution of 1917. George Orwell underlies the tension between the oppressed and the exploiting classes between the condescending ideals and harsh realities of socialism. During the course of the literary piece by George Orwell makes it clear how the animals are mistreated by â€Å"Mr. Jones â€Å", because of this treatment they are receiving; OldRead MoreComparision of The Chrysalids and Animal Farm Essay2185 Words   |  9 PagesChrysalids and Animal Farm, which will be compared and contrasted in the following essay, demonstrating the fact that they both target the general audience and not one particular group of readers. The comparison between both novels will be done via the contrast of specific literary elements such as the plot and the moods of the novels, the point of view of the narration and the style of the author, and also via the themes the authors try to convey to their audience through their literary work. ItRead MoreAnimal Farm Film Analysis838 Words   |  4 Pages This essay is a comparative analysis between the film and novel, Animal Farm. Animal Farm was written by George Orwell in 1943 and published on the 17th of August 1945. A motion picture of the novel was later produced on the 29th of December 1954 by director Joy Bachelor. There are many differences and similarities between the novel and film involving the use of characters, symbolism, themes, dialogue and events. Animal farm was a successful novel as the length was 112 pages, therefore the movieRead MoreAnimal Farm Paradox Analysis1013 Words   |  5 PagesPublished Sample Analysis: In this part in Animal Farm, the pigs wish to enact rules that will benefit them at the expense of the other animals on the farm. In one of their rules, a paradox is created whose function is to expose the truth that despite governments claiming to treat everyone equally, they tend to favor certain groups over others. The paradox is created through the statement that some are more equal than others, whic h is a contradicting statement because if some are more equal thanRead MoreThe Russian Revolution And Its Effects On England3342 Words   |  14 Pagespower and corruption is very prominent in the novel Animal Farm. This quote by Lord Acton helps us to gain better insight into this theme. This essay will first provide historical context on the Russian Revolution and its effects on England. This essay will then provide a brief summary of Animal Farm by George Orwell. Finally, this essay will analyze the themes of control and equality in Animal Farm in order to support the idea that Animal Farm allegorically represents the Russian Revolution. ItRead MoreBlack Humor in America2112 Words   |  9 Pagesthe first true film was The Bride of Frankenstein in 1935. Many American black humorists were influenced by black comedy in Britain. Many of todays movies or books today contain elements of British black humor. In America, black comedy as a literary genre came to prominence in the 19 50s and 1960s. Writers such as Terry Southern, Joseph Heller, Thomas Pynchon, Kurt Vonnegut, Harlan Ellison and Eric Nicol have written and published novels, stories and plays where profound or horrific events wereRead MoreGeorge Orwells 19842185 Words   |  9 PagesLiterary Analysis The author of the novel 1984, George Orwell, is a political critic. Therefore, he used very precise descriptions of situations and words to provide the reader a clear understanding of the entity he is criticizing. When Winston describes the destruction of past records to create new ones to Julia, he says: â€Å"Every record has been destroyed or falsified, every book has been rewritten, every picture has been repainted, every statue and street and building has been renamed, every dateRead MoreLiterary Analysis : An Inspector Calls 2046 Words   |  9 Pagescriticism: examines literature in the cultural, economic and political context in which it is written or received,† exploring the relationships between the artist and society. Sometimes it examines the artist’s society to better understand the author’s literary works; other times, it may examine the representation of such societal elements within the literature itself (Social Criticism) An example of this would be how in The Adventures of Huckleberry Finn by Mark Twain, Huck goes against what society wants Literary Analysis Of Animal Farm By George Orwell Literary Analysis of Animal Farm A quote from Wayne Dyer, a late American author and motivational speaker, says that â€Å"[f]reedom means you are unobstructed in living your life as you choose. Anything less is a form of slavery.† This promotes the idea that ultimate freedom to control one’s life is the only way to live. One way to achieve this freedom, if not given, is to stage a revolution against authority. In Animal Farm, a novel by George Orwell, parallels are drawn between his characters and the major figures of the Communist movement. On the Manor Farm, a group of animals long for a break from the oppression of the farmer, Mr. Jones. Lead by the wise boar Old Major, the farm animals stage a revolt and overthrow all humans, taking control and renaming their land â€Å"Animal Farm.† Although at first the society free from humans seems utopian, soon a group of pigs takes harsh control of the others, manipulating them into thinking that life is still perfect. By the end, the power struggle h as gone full circle; pigs and humans are no longer distinguishable. Throughout this novella, the literary elements of irony, symbolism, personification and conflict are present, which convey ideas about Communism, language, and utopian societies. In Animal Farm, many of the characters and items are symbols, and they allude to Communism. For example, Old Major teaches the animals a song to unite them in solidarity against humans, titled â€Å"Beasts of England†. This song alludes to theShow MoreRelatedLiterary Analysis Of Animal Farm By George Orwell1310 Words   |  6 PagesLiterary Analysis of Animal Farm Although they claimed the farm to be a utopia, the pigs secretly were deceiving their fellow animals and turning the farm into a dystopia. In George Orwell s Animal Farm all of the animals are mistreated by Farmer Jones, but they wish to be treated as equals and live in a utopia so they rebel and take over the farm. The animals first write commandments to avoid chaos, but the leader pigs selfishly modify the commandments in their favor. In the end, the farm isRead MoreLiterary Analysis Of Animal Farm By George Orwell1405 Words   |  6 PagesLiterary analysis of Animal Farm The rebellion was to escape from people and their cruel ways, but can they escape the death-grip of their own kind? The animals of animal farms are mistreated and have no rights. Mr and Mrs. Jones were the owners of Manor Farm, the human oppressors, and authoritarians of the animals. The animals rebel against the Jones and take over the farm. They create a utopian society for themselves, but the utopia quickly turns into a dystopia when the pigs take control ofRead MoreAnimals Take Over in Animal Farm by George Orwell1370 Words   |  6 PagesIn the novel â€Å"Animal Farm† by George Orwell, the animals take over the farm and develop their own independent society. Just as it happened during the Russian Revolution of 1917. George Orwell underlies the tension between the oppressed and the exploiting classes between the condescending ideals and harsh realities of socialism. During the course of the literary piece by George Orwell makes it clear how the animals are mistreated by â€Å"Mr. Jones â€Å", because of this treatment they are receiving; OldRead MoreComparision of The Chrysalids and Animal Farm Essay2185 Words   |  9 PagesChrysalids and Animal Farm, which will be compared and contrasted in the following essay, demonstrating the fact that they both target the general audience and not one particular group of readers. The comparison between both novels will be done via the contrast of specific literary elements such as the plot and the moods of the novels, the point of view of the narration and the style of the author, and also via the themes the authors try to convey to their audience through their literary work. ItRead MoreAnimal Farm Film Analysis838 Words   |  4 Pages This essay is a comparative analysis between the film and novel, Animal Farm. Animal Farm was written by George Orwell in 1943 and published on the 17th of August 1945. A motion picture of the novel was later produced on the 29th of December 1954 by director Joy Bachelor. There are many differences and similarities between the novel and film involving the use of characters, symbolism, themes, dialogue and events. Animal farm was a successful novel as the length was 112 pages, therefore the movieRead MoreAnimal Farm Paradox Analysis1013 Words   |  5 PagesPublished Sample Analysis: In this part in Animal Farm, the pigs wish to enact rules that will benefit them at the expense of the other animals on the farm. In one of their rules, a paradox is created whose function is to expose the truth that despite governments claiming to treat everyone equally, they tend to favor certain groups over others. The paradox is created through the statement that some are more equal than others, whic h is a contradicting statement because if some are more equal thanRead MoreThe Russian Revolution And Its Effects On England3342 Words   |  14 Pagespower and corruption is very prominent in the novel Animal Farm. This quote by Lord Acton helps us to gain better insight into this theme. This essay will first provide historical context on the Russian Revolution and its effects on England. This essay will then provide a brief summary of Animal Farm by George Orwell. Finally, this essay will analyze the themes of control and equality in Animal Farm in order to support the idea that Animal Farm allegorically represents the Russian Revolution. ItRead MoreBlack Humor in America2112 Words   |  9 Pagesthe first true film was The Bride of Frankenstein in 1935. Many American black humorists were influenced by black comedy in Britain. Many of todays movies or books today contain elements of British black humor. In America, black comedy as a literary genre came to prominence in the 19 50s and 1960s. Writers such as Terry Southern, Joseph Heller, Thomas Pynchon, Kurt Vonnegut, Harlan Ellison and Eric Nicol have written and published novels, stories and plays where profound or horrific events wereRead MoreGeorge Orwells 19842185 Words   |  9 PagesLiterary Analysis The author of the novel 1984, George Orwell, is a political critic. Therefore, he used very precise descriptions of situations and words to provide the reader a clear understanding of the entity he is criticizing. When Winston describes the destruction of past records to create new ones to Julia, he says: â€Å"Every record has been destroyed or falsified, every book has been rewritten, every picture has been repainted, every statue and street and building has been renamed, every dateRead MoreLiterary Analysis : An Inspector Calls 2046 Words   |  9 Pagescriticism: examines literature in the cultural, economic and political context in which it is written or received,† exploring the relationships between the artist and society. Sometimes it examines the artist’s society to better understand the author’s literary works; other times, it may examine the representation of such societal elements within the literature itself (Social Criticism) An example of this would be how in The Adventures of Huckleberry Finn by Mark Twain, Huck goes against what society wants

Internet Safety Being Safe On The Web - 926 Words

Internet Safety Being safe on the web should be the number one priority for every internet user. Below are helpful tips which will help make your online interactions a bit safer. Note that the ultimate safety lies in using common sense in your online activities. Email, IM Chat Rooms Safety Tips †¢ Be aware of e-mail scams and emails that might contain viruses or inappropriate content. Simply do not open emails from sources you do not know. Better yet delete such emails. †¢ Instant messaging is the exchange of real-time messages from a contact list. In any such interactions limit the amount of personal information you share and with children, make sure their contact list are people you know and discourage them from adding strangers to their contact list. †¢ Chat rooms are hang-out areas online where people interact about common interests. Beware that in such online hang-out areas there are people whose intentions are malicious and the less personal information you share the better protected you are online. Smart Phone Safety †¢ The Smart Phone is smart because it’s basically a computer and as such any safety guidelines which are applied to a computer has to be applied to a smart phone too. †¢ When installing apps on your phone make sure it is from a trusted source or company and that you have researched about the app online before installing it. A lot of personal information can be gathered by apps you use on your phone and installing an app which is not from a trusted sourceShow MoreRelatedThe Necessity of Web Conferencing for Corporates938 Words   |  4 Pagesï » ¿Introduction Internet based conferencing is as safe as face-to-face meetings. Web conferencing is always a secure network which provide opportunity for the participants to engage in a high quality, live, face-to-face meetings while they use their own computers for a fully internet-based interactive two way videoconferencing service. An integrated feature of web conferencing is the ability embedding into the network other fresh users or holding multi-person meetings by the subscribers. Such featureRead MoreThe Basic Internet And Its Security1420 Words   |  6 PagesBasic Internet and Its Security What is the basic internet and how do you make it safe? Most people in the world have a computer but do not know what makes a computer a computer. Most people do not even know what device would qualify as a computer. The computer is an important part of the twenty-first century. The responsibility of computer users goes beyond internet access. The computer has basic internet and security that is needed to be followed. The internet guarantees a source of internet accessRead MoreEssay On Internet Privacy1658 Words   |  7 PagesInternet Privacy: An introduction (Mike Campbell) A famous and often misunderstood quote from Benjamin Franklin says that those who would give up an essential liberty to purchase a small, temporary safety, deserve neither the liberty nor the safety (Wittes, 2015) . This quote is usually used in the opposite of its original intent, according to historical context (Wittes, 2015) but it’s easy to see why it may be misused. The sentiment we likely draw from it is that sacrificing privacy for safetyRead MoreInternet Moral Panics : The Social Media Predator Essay1703 Words   |  7 PagesInternet Moral Panics: The Social Media Predator The internet is a place where information is shared between millions of people, and once this information is on the internet, it stays there. 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Love Why I Live At The Po And A Rose For Emily - 902 Words

What is love? How can it be defined? Love can be choices, destiny or lust. Sometimes people choose our own partner or chosen by our family. Love can be also conducted by destiny, when both peers don’t know why they attracted to one another. When a person loves someone just for a day, or not feeling that they will be together forever, we can consider it as a lust. Love stories are dominant in our generation as people might have experienced different kinds of love in their lives. In â€Å"Love in time of Cholera,† â€Å"Why I live at the PO† and â€Å"A Rose for Emily† are the example of love stories, which the flow of the story is about the protagonist’s love life. Different protagonist has a different aspect of love in the stories. Perhaps, there are people who attracted with plenteous love stories. Florentino Ariza, a man who still waiting for his crush to live with him. When he was a teenager, he met a girl named, Fermina Daza, in the park. During that time, Florentino didn’t have the chance to approach her. Moreover, he did try to give her a love letter, but she didn’t respond to the love letter. After a long time, they reunite for the first time, yet Fermina Daza already has a husband. This creates a great heartache when he faces the truth that they had married. Sooner or later, Florentino becomes fed up to wait for her. He becomes addicted with affairs as he had slept with many women. Although he has done colorful experiences, he still wanted to wait for Fermina’s response. In someShow MoreRelatedLove : Why I Live At The Po And A Rose For Emily1177 Words   |  5 Pagesis love? Love is can be consider as emotion or feeling to pleasure or affection. Sometimes people choose our own partner or chosen by our family. Love can be also conducted by destiny, w hen both peers don’t know why they attracted to one another. When a person loves someone just for a day, or not feeling that they will be together forever, we can consider it as a lust. Love stories are dominant in our generation as people might have experienced different kinds of love in their lives. In Love in time

The Article On Love, And Maybe Lose, A Foster Child By...

The article â€Å"To Love, and Maybe Lose, a Foster Child† by Maghan Moravcik Walbert relates to marriage and family because it is about a child in a foster care system and a family trying to get the child by going through court systems. Their biological son is very attached to the foster child and sees him as his own sibling. The family buys the foster child everything he needs for like his birthday, Christmas, and first day of school clothing. The foster child does not live with them but they would tell him how much they love and miss him. They also have a great relationship with the foster child s biological parents even though they do not want their son in their life and are not willing to raise him so strangers raise him. They stated, â€Å"On the day it became clear to me that my time with my foster son is likely coming to an end, the bench under me was hard. The walls surrounding me were grand and white. The ceiling above me was as high as that of a cathedral.† Foster youth are become more independent and usually leave the parental home at age 23. In the article Mental Health Care of Families Affected by the Child Welfare System by Manny J. Gonzalez; it states, â€Å"Given that young children under age 5 are more likely to be placed in out-of-home placements and to spend a significant portion of their lives in foster care, their unique mental health needs are highlighted.† Children placed in foster care systems may end up getting a mental health condition so if a family tries to

Marketing Strategies of Agrani Bank free essay sample

Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling. Training programmes, enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners, and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling 238 satisfaction’ and not merely on selling products. That means marketing includes all those activities carried on to transfer the goods from the manufacturers or producers to the consumers. We shall be learning later in the lesson that marketing is more than a mere physical process of distributing goods and services. It is the process of discovering and translating consumer wants into products and services. It begins with the customer (by finding their needs) and ends with the customer (by satisfying their needs). We will write a custom essay sample on Marketing Strategies of Agrani Bank or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The scope of marketing can be understood in terms of functions that an entrepreneur has to perform. These include the following: a. Functions of exchange: which include buying and assembling and selling? b. Functions of physical supply: include transportation, storage and warehousing c. Functions of facilitation: Product Planning and Development, Marketing Research, Standardisation, Grading, Packaging, Branding, Sales Promotion

The Business Model of Tata Group-Free-Samples-Myassignmenthelp

Question: Define the Concept of a Business Model. Explain what is involved when referring to the notion of an e-business archetype, business model as an activity system and a Business Model as a cost-revenue architecture. Answer: The Tata Group is an Indian Multinational conglomerate holding company established by Jamsetji Tata in the year 1868. The head office of Tata Group is in Mumbai, Maharashtra. It has gained global recognition after purchasing a number of international companies. The essay determines the innovative business model: E-business and IT, Strategy and Technology and innovation management. The Tata Business Excellence Model has been envisaged as a strategic direction to drive the business at Tata. The conglomerate aimed at developing the best global business process practice. The business process model developed by the group has an intrinsic dynamism to develop and keep in pace with the changing business performance structure. The primary objective of the Tata is to develop business excellence model in order to enhance value for all the stakeholders. This has helped in contributing to the marketplace success, maximization of business capacities. The group is adhered on delivering organizational and personal learning. The TBEM matrix is used as an important tool for gaining organizational self-assessment, awards and feedback. The business mode at Tata focus over improving business excellence practices, competencies and results by facilitating communication with a common language. The purpose is to gain excellence and sharing best practices amongst Tata companies (Invest ing in innovation, 2017). The business model serves as an operational tool for indulging and managing act, for giving guidance, and for recognizing learning opportunities. TBEMs foundation concepts are personified in the seven categories: i.e.: Leadership, Strategic planning, Customer focus, Measurement, analysis and knowledge management, Workforce focus, Operations focus and Business results(Rao,2012). The e-business model at Tata deals in various forms by coordinating in between the consumer and business. Tata is working internationally by forming alliance with the local organization. This is providing it with an effective business management feature. The overall purpose is to compete with the other business organizations by providing e-business solutions. TataCliq is an online shopping website by the business organization with a well-defined business architect. The purpose is to diversify in the market by providing consumers with the multifaceted functions (Tata Review, 2014). In cost-revenue architecture, the primary feature is to channelize the profits through overcoming market changes due to disrupt value positioning, new market strategies and ineffective marketing and sales strategies (Osterwalder Pigneur, 2010). Tata has diversified its business into various units where the primary focus is to compensate the loss occurred at one company with the other. In this way the group is able to meet up with the expectations of the stakeholders. Tata companies have a considerable business that includes Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group. By diversifying the business the organization has achieved effectiveness. The Tata group is responsible for gaining effectiveness in the business operations by recasting itself. They are planning to offer a next generation solution. They are in the forth way of diversification and redefining their position by developing model. The strategy is to grow and evolve for the new age in vertical direction by defining various categories. This is to meet the complexities taking place in the business environment (Johnson, Christensen Kagermann, 2008). The revenue for the company is due to the non-Tata clients account which accounts approximately: 55 percent of revenues. This is expected to go up to 70 percent in the coming years. TSMGs global focus is increasing as well creating well-defined opportunities. Overseas revenues currently account for about a fifth of the total. It is growing at a brisk pace. At present the organisation has a total portfolio of 500-plus actions with more than 100 clients broaden across the globe and different sectors. The Tata Group has adopted a three pronged strategy to encourage technology and innovation across the different sector. The three key drivers to gain a better result are an effective business communication and recognition of innovative across business sector, facilities ad initiatives and enabling continuous learning. This is done by collaborating with the international brands. The company has a wide business network and a vibrant leads over the world. This is providing the company in stimulating innovation and fostering collaboration at a large scale (Zott, Amit Massa, 2011). The group has a set of platform to provide international organization with innovative concepts and ideas. The group is investing in the academic and research project in order to create an innovative procedure. The major focus of the organization is to improve the experience of the individual through an effective concept (Chesbrough, 2007). The workforce needs to be aligned with the business environment in which the organization is working. The plan regarding the business development needs to be directly related with the growth and development in the new technology. What is actually developing in the business has a direct correlation with the business activities. TBEM provides with a wonderful platform to assess the team roles and utilize the business in most effective way. The latest practice of the company is to engage directly with the board and providing with a vital process in order to gain continuous innovation and progress. In the recent time, the business organization has developed an effective growth and development plan. By implying an innovative business model it is possible to match up with the expectations of the customers. The purpose of an organized business environment is to match up with the changing business model (Lindgardt et al 2009). The focus of the conglomerate is to focus over the changing business environment and to gain sustainable changes taking place in the business. The primary focus of Tata Group is to bring innovation in different investment they have done. In this way the business organization is able to gain a sustainable market place. In the changing business environment it is evident that the business is gaining growth in a better way. The group has already developed the best global business process practice. The business process model developed by the group has an intrinsic vitality to progress and keep in pace with the varying business environment (Lindgardt, Reeves, Stalk Deimler, 2009). These parameters allowed the business organization in dealing with the problems. Recently the world has seen changes in the way business is been done. The organisation's business model has been impacted by change taking place in surroundings. There is a consistent growth and changes in the organization. It is adapting the changes taking place in the business environment and making effectiveness in its operations. They are moreover diversifying business by expanding business internationally. In this way the brand is able to match up with the customers expectation. The growth in the sector is wide and Tata Group has a diversified market strategy providing with a direct focus (Johnson, 2010). To conclude, Tata is known across the world for its effective business strategy. The business model at Tata focus over improving business excellence practices, competencies and results by facilitating communication. This allows the business in meeting up the necessary changes taking place in the business world. Tata Business Excellence Model (TBEM) is the foundation for conducting organisational assessments. In addition, the criterion has three significant roles in intensifying competitiveness by improving organisational performance practices, capabilities, and results. This is helping the organization in meeting the targets and to aid communication and sharing best practices information among its subsidiaries. In order to serve as a operational tool for managing performance. Tata is continuously making organisational planning and prospects for learning. References Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy leadership, 35(6), 12-17. Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363. Investing in innovation, (2017). (ONLINE). Retrieved from: https://www.tata.com/innovation/articlesinside/Investing-in-innovation (Accessed on: 26 August 2017) Johnson, M. W. (2010). Seizing the white space: Business model innovation for growth and renewal. Harvard Business Press. Johnson, M. W., Christensen, C. M., Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68. Lindgardt, Z., Reeves, M., Stalk, G., Deimler, M. S. (2009). Business model innovation. When the Game Gets Tough, Change the Game, The Boston Consulting Group, Boston, MA. Osterwalder, A., Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley Sons. Rao, N.(2012). The time to evolve is here. (ONLINE). Retrieved from: https://www.tata.in/article/inside/p4U2FxQ!$$$$!fOM=/TLYVr3YPkMU (Accessed on: 26 August 2017) Tata Review, (2014). (ONLINE). Retrieved from: https://www.tata.com/ebook/tata-review-july-2014/consolidated-tata-review-july-2014.pdf Accessed on: 26 August 2017) Zott, C., Amit, R., Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.

The ABCs of the ACT

When you’re starting your ACT prep, sifting through test materials can be overwhelming. There’s a lot of information, both helpful and unhelpful, about the exam out there. So how do you know where to begin?In this post, we’ll take a look at ACT basics: from how to start your studies to what to do when you finish a section on test day. By getting a solid background on the A, B, Cs of the ACT, you’ll set yourself up for even greater success on the official exam!A: Address your weaknessesMore specifically, figure out what your weaknesses are and then address them. How? Start out by taking a practice test. Make sure you take it under test-like conditions: all in one go, with scheduled breaks, in a quiet environment (and no flipping back and forth between sections once time is up). After scoring the exam, spend a couple hoursthat’s right, a couple hours!going over your results. Don’t just look at your overall (composite) score or even your in-sect ion scores, though those are helpful. Instead, start keeping an â€Å"error log,† in which you write down the questions you got wrong, classifying the question types, then writing out the correct answer and how to get there. Most practice tests will have explanations to help you with this last part. Keep updating this error log throughout your ACT prepyou’ll be amazed at how far you come.B: Be preparedEven if you’re taking the exam tomorrow, there are a few things you can still do to help your score, and they all come down to preparation. Confronting the unknown on the official exam can not only increase any test anxiety, but it can also have a huge (and hugely negative) impact on your score. Here’s a quick rundown of ACT basics. Test Format: The ACT is a multiple-choice test, with an optional essay. Test Sections: The ACT is broken down into four or five sections (known as â€Å"tests†I know, it’s confusing), depending on whether you’re taking the Writing test. In order, these are: Test Timing: How long is the ACT? Again, it all depends on that essay. Without it, the ACT takes 2 hours and 55 minutes; with it, the exam takes 3 hours and 35 minutes. English Math Reading Science Writing (optional) C: Constantly evaluate your workThat goes for both your ACT prep and the work you do on the official exam. During your prep, the error log is a great place to start. Which question types do you consistently miss? Do you often make avoidable mistakes like dropping a negative sign when you shouldn’t have? Then, in the week leading up to test day, go over that error log and identify which patterns you can see in your most recent 2-3 tests. During the actual exam, make sure that you leave around five minutes at the end of each section to go back and double-check your work on those question types. At the end of the day, a little information goes a long way. On the other hand, a lot of information goes a lot farther! If your test date is fast approaching, this might mean retaking the ACT, but it’ll be worth it in the study time you’ll gain. The more time you have to prepare, practice, and evaluate your work, the better chance you’ll have of hitting that dream scoreand getting into your dream school.Studying for the SAT or ACT? Get 10% off ’s recommended test prep, Magoosh, with the promo code 10.

The Importance of Examining English Essay Samples

The Importance of Examining English Essay SamplesThere are many English essay samples that you can use in your own writing to help you determine what kind of essay that you want to write. There are many forms, some standard and some not so standard but the goal is to get to know what the exam will expect of you before writing your essay.The best thing to do is look at the type of essay that will be graded. This is very important because the forms that you see on the first day of school or the first semester will most likely not apply to your career or college. But it is good to know beforehand what the expectations are for your essay before you start writing it.Another thing to look at when you're looking at the English essay samples is whether or not they are for a full-length paper or an essay that only has one page. The full-length essay should have a thesis statement and conclusion and the essay sample should be something to go over. If it is a short essay, you may be able to fig ure out what the sample will be by simply looking at it.If you are writing a long essay, chances are you are going to need to spend a little more time on it to make sure that it is fully written. If you just take the first sample and try to apply it to your essay, you may find that the essay is a little disjointed. But if you read it carefully and understand how it was written, you can probably find a number of similar themes in that sample.When you begin your research and go over the different things that you see in the sample, you should then determine what the essay is about. Then you can use that information in your own essay and that will give you a starting point. It may also be possible to apply parts of the sample to other parts of your own essay if you figure out how it works.Another thing to do is to take a look at how the sentences are written and see if there are a few different things that you can change. Also think about how the sentences go together and see if there a re parts of the essay that don't match up. By making changes you can not only make the essay work better, but you can also add more depth to it.After you have looked at the English essay samples you've been given and made some notes on them, you can decide what you will do next. Take a little bit of time to study the forms and see if you can figure out what they are expecting you to do in your essay. If you can't, then the essay samples may not be right for you.With the help of the English essay samples that you have looked at you should be able to work it out. You may find that the forms that you were not expecting will give you clues about what you are supposed to do in your essay. But the best way to get it right is to do some extra research and try a few different approaches.

Strategic Analysis (SWOT and Five Forces) of Amazon Inc The WritePass Journal

Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction2.0 Unique Market Position3.0 Micro environment analysis using Porter’s five forces.4.0 Amazon SWOT Analysis5.0 Strategic Direction6.0 Strategic position-Differentiation or cost leadership7.0Â  ConclusionReferences and BibliographyRelated 1.0 Introduction Amazon.com provides a wide catalogue of products and services to different consumer groups. Below is the detailed analysis of Amazon’s resources, capabilities, distinctiveness and networks. 2.0 Unique Market Position According to Motoko and Stone (2010) Amazon has the distinctive position of being the largest online book seller and e book seller in the United States. Its catalogue has a wide range of products and services for its customers (Amazon.com). It must be noted that this is not a unique offering if compared to its rivals like e-bay, Barnes and Noble, Waterstones and WH Smith. Its distinctiveness comes from two things: Unique position compared to rivals Success of Kindle e reader Amazon possesses a first mover advantage as it has access to vital resources plus ability to develop networks that is very difficult to replicate (Grant 2008). Amazon has a strong brand presence because of its continuous innovation and twenty month head start over its competition. Over a period of time it has acquired vital customer behaviour information, easy demand pattern forecasting and industry standards others have to compete with (Mellahi and Johnson 2000). An added advantage is psychological switching costs because of its early lead. Amazon’s wholesale model is another feature of its uniqueness. Due to this it is able to set consumer prices as Amazon makes wholesale purchases. Competition is suppressed and new entrants face a hard time because of its heavy discounted prices. The Kindle e reader has made a huge presence in the market because of its light weight and soothing continuous readability handling. According to Stross (2010) Kindle lets you do reading perfectly. However competing e readers are providing coloured screens and multitasking features too. A perceptual map highlighting Amazon’s Kindle is shown below: In this figure if we see Amazon’s kindle is placed in the third quadrant which is specialist and black and white screen. 3.0 Micro environment analysis using Porter’s five forces. This has already been discussed in the first question. However bargaining power of buyers and suppliers is not discussed. Bargaining Power of Buyers Bargaining power of buyers is really high as there are many ways to buy books and cd’s online provided the options of Barnes and Nobles website and Apple’s i tunes. But Amazon has a high customer loyalty as it attracts customers by offering low prices (Chaffey 2009). Bargaining Power of Suppliers Amazon has a very favourable relationship with publishers because of the wholesale model it uses allowing it to set the price for the consumer. Some time back when Amazon was not buying directly from main distributors. They wanted to sell the products below market price as Sony and Panasonic didn’t do direct selling. However Amazon had a unique position and advantage as it came up with its own distribution centres. 4.0 Amazon SWOT Analysis Major strength for Amazon is its first mover advantage, access to resources, capabilities, networks that allow them to suppress the competition. This strength feeds into its greater market share and bargaining power with its publishers plus a wholesale model lot leading to high sales volumes. Weakness of Amazon is its very little bricks and mortar presence in comparison to its competitors. Thus, buyer is not able to have a first-hand experience of the product until purchased (Bossman 2010). This can have an effect on the sales of Kindle online as buyers may have some concerns. The proprietary format followed for e books is also a weakness as there is a demand for more choice and scope from customers. Below is a diagrammatic representation of SWOT analysis. 5.0 Strategic Direction With regards to Amazon’s Kindle its strategic direction should be market penetration through more advertising and marketing programs and better price options. Market penetration leads to a high market share and profitability in an identified market (Jobber and Fahy 2006). Amazon can move into the empty quadrant in the figure 1 by providing a coloured screen. This product development approach will make it more competitive in the dynamic market. 6.0 Strategic position-Differentiation or cost leadership Amazon has its strategic position over Kindle by differentiating it and positioning it as a best for reading product in the market. If the market demands Amazon can move into the first quadrant of the perceptual map by conducting more research. This will manoeuvre Amazon in a position that is distinctive, advantageous and in line with consumer needs (Doyle and Stern 2006). Amazon’s market leading position offers resource capability for cost leadership which further complements its price leadership strategy. 7.0Â  Conclusion It is evident that Amazon occupies a unique position in the market. Amazon currently is focussing on being a market leader in providing a product that is best for reading although acknowledging the craze for colour screen and multipurpose features offered by competitors. Based on its strengths it can focus on market penetration with innovative products and add ons like colour screen plus multipurpose functions. Combining this with its price leading strategy will lead to more growth and profits. References and Bibliography Motoko R and Stone B., 2010. Amazon threatens publishers as Apple looms. The New York Times. Grant R., 2008. Contemporary strategy analysis, Blackwell publishing Mellahi, K and Johnson, M., 2000. Does it pay to be a first mover in ecommerce? The case of Amazon.com. Management Decision [online] Vol.38, Issue 7. , p445, 8p .Available through: Business source complete database. [Accessed 11 March 2011]. Stross R., 2010. The Specialist vs. the Multi-tasker. The New York Times Dave Chaffey. (2009). Amazon.com case study. Available: davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study.[ accessed 12th March 2011]. Bossman J., 2010b. Barnes and Noble planning big push to increase Nook sales. The New York Times Jobber D and Fahy J., 2006. Foundations of Marketing.2nd Edn McGraw-Hill, London. Doyle P and Stern P., 2006. Marketing Management and Strategy.4th Edn. Pearson Education ltd, Harlow