The Business Model of Tata Group-Free-Samples-Myassignmenthelp

Question: Define the Concept of a Business Model. Explain what is involved when referring to the notion of an e-business archetype, business model as an activity system and a Business Model as a cost-revenue architecture. Answer: The Tata Group is an Indian Multinational conglomerate holding company established by Jamsetji Tata in the year 1868. The head office of Tata Group is in Mumbai, Maharashtra. It has gained global recognition after purchasing a number of international companies. The essay determines the innovative business model: E-business and IT, Strategy and Technology and innovation management. The Tata Business Excellence Model has been envisaged as a strategic direction to drive the business at Tata. The conglomerate aimed at developing the best global business process practice. The business process model developed by the group has an intrinsic dynamism to develop and keep in pace with the changing business performance structure. The primary objective of the Tata is to develop business excellence model in order to enhance value for all the stakeholders. This has helped in contributing to the marketplace success, maximization of business capacities. The group is adhered on delivering organizational and personal learning. The TBEM matrix is used as an important tool for gaining organizational self-assessment, awards and feedback. The business mode at Tata focus over improving business excellence practices, competencies and results by facilitating communication with a common language. The purpose is to gain excellence and sharing best practices amongst Tata companies (Invest ing in innovation, 2017). The business model serves as an operational tool for indulging and managing act, for giving guidance, and for recognizing learning opportunities. TBEMs foundation concepts are personified in the seven categories: i.e.: Leadership, Strategic planning, Customer focus, Measurement, analysis and knowledge management, Workforce focus, Operations focus and Business results(Rao,2012). The e-business model at Tata deals in various forms by coordinating in between the consumer and business. Tata is working internationally by forming alliance with the local organization. This is providing it with an effective business management feature. The overall purpose is to compete with the other business organizations by providing e-business solutions. TataCliq is an online shopping website by the business organization with a well-defined business architect. The purpose is to diversify in the market by providing consumers with the multifaceted functions (Tata Review, 2014). In cost-revenue architecture, the primary feature is to channelize the profits through overcoming market changes due to disrupt value positioning, new market strategies and ineffective marketing and sales strategies (Osterwalder Pigneur, 2010). Tata has diversified its business into various units where the primary focus is to compensate the loss occurred at one company with the other. In this way the group is able to meet up with the expectations of the stakeholders. Tata companies have a considerable business that includes Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group. By diversifying the business the organization has achieved effectiveness. The Tata group is responsible for gaining effectiveness in the business operations by recasting itself. They are planning to offer a next generation solution. They are in the forth way of diversification and redefining their position by developing model. The strategy is to grow and evolve for the new age in vertical direction by defining various categories. This is to meet the complexities taking place in the business environment (Johnson, Christensen Kagermann, 2008). The revenue for the company is due to the non-Tata clients account which accounts approximately: 55 percent of revenues. This is expected to go up to 70 percent in the coming years. TSMGs global focus is increasing as well creating well-defined opportunities. Overseas revenues currently account for about a fifth of the total. It is growing at a brisk pace. At present the organisation has a total portfolio of 500-plus actions with more than 100 clients broaden across the globe and different sectors. The Tata Group has adopted a three pronged strategy to encourage technology and innovation across the different sector. The three key drivers to gain a better result are an effective business communication and recognition of innovative across business sector, facilities ad initiatives and enabling continuous learning. This is done by collaborating with the international brands. The company has a wide business network and a vibrant leads over the world. This is providing the company in stimulating innovation and fostering collaboration at a large scale (Zott, Amit Massa, 2011). The group has a set of platform to provide international organization with innovative concepts and ideas. The group is investing in the academic and research project in order to create an innovative procedure. The major focus of the organization is to improve the experience of the individual through an effective concept (Chesbrough, 2007). The workforce needs to be aligned with the business environment in which the organization is working. The plan regarding the business development needs to be directly related with the growth and development in the new technology. What is actually developing in the business has a direct correlation with the business activities. TBEM provides with a wonderful platform to assess the team roles and utilize the business in most effective way. The latest practice of the company is to engage directly with the board and providing with a vital process in order to gain continuous innovation and progress. In the recent time, the business organization has developed an effective growth and development plan. By implying an innovative business model it is possible to match up with the expectations of the customers. The purpose of an organized business environment is to match up with the changing business model (Lindgardt et al 2009). The focus of the conglomerate is to focus over the changing business environment and to gain sustainable changes taking place in the business. The primary focus of Tata Group is to bring innovation in different investment they have done. In this way the business organization is able to gain a sustainable market place. In the changing business environment it is evident that the business is gaining growth in a better way. The group has already developed the best global business process practice. The business process model developed by the group has an intrinsic vitality to progress and keep in pace with the varying business environment (Lindgardt, Reeves, Stalk Deimler, 2009). These parameters allowed the business organization in dealing with the problems. Recently the world has seen changes in the way business is been done. The organisation's business model has been impacted by change taking place in surroundings. There is a consistent growth and changes in the organization. It is adapting the changes taking place in the business environment and making effectiveness in its operations. They are moreover diversifying business by expanding business internationally. In this way the brand is able to match up with the customers expectation. The growth in the sector is wide and Tata Group has a diversified market strategy providing with a direct focus (Johnson, 2010). To conclude, Tata is known across the world for its effective business strategy. The business model at Tata focus over improving business excellence practices, competencies and results by facilitating communication. This allows the business in meeting up the necessary changes taking place in the business world. Tata Business Excellence Model (TBEM) is the foundation for conducting organisational assessments. In addition, the criterion has three significant roles in intensifying competitiveness by improving organisational performance practices, capabilities, and results. This is helping the organization in meeting the targets and to aid communication and sharing best practices information among its subsidiaries. In order to serve as a operational tool for managing performance. Tata is continuously making organisational planning and prospects for learning. References Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy leadership, 35(6), 12-17. Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363. Investing in innovation, (2017). (ONLINE). Retrieved from: https://www.tata.com/innovation/articlesinside/Investing-in-innovation (Accessed on: 26 August 2017) Johnson, M. W. (2010). Seizing the white space: Business model innovation for growth and renewal. Harvard Business Press. Johnson, M. W., Christensen, C. M., Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68. Lindgardt, Z., Reeves, M., Stalk, G., Deimler, M. S. (2009). Business model innovation. When the Game Gets Tough, Change the Game, The Boston Consulting Group, Boston, MA. Osterwalder, A., Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley Sons. Rao, N.(2012). The time to evolve is here. (ONLINE). Retrieved from: https://www.tata.in/article/inside/p4U2FxQ!$$$$!fOM=/TLYVr3YPkMU (Accessed on: 26 August 2017) Tata Review, (2014). (ONLINE). Retrieved from: https://www.tata.com/ebook/tata-review-july-2014/consolidated-tata-review-july-2014.pdf Accessed on: 26 August 2017) Zott, C., Amit, R., Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.